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Courses

 

 

MBA 626: Strategic Marketing Management

MBA 647: Marketing with E-Commerce

 

 

MKT 426:
International Marketing

 

 

MKT 424:
Consumer Behavior

MKT 422:
Marketing Research

MKT 426:
Principles of Marketing

 

 

 

 

 

 

 

 

 



 

 

 

 

 



 

 



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Nir Kshetri, Ph D

Bryan School of Business and Economics
The University of North Carolina--Greensboro
Greensboro, NC 27402
USA
Phone: 336-334-4530 
Fax: 336-334-4141
E-Mail: mailto:nbkshetr@uncg.edu

 

PUBLICATIONS

 

Journal Articles

 

  1. Williamson, Nicholas C., Nir Kshetri, Tim Heijwegen and Andreea Schiopu (2006), “An Exploratory Study of the Functional Forms of Export Market Identification Variables,” Journal of International Marketing, forthcoming.
  2. Kshetri, Nir (2005), “ICTs, Strategic Asymmetry and National Security,” Journal of International Management, 11(4), forthcoming.
  3. Kshetri, Nir (2005), “Pattern of Global Cyber War and Crime: A Conceptual Framework,” Journal of International Management, 11(4) forthcoming.
  4. Kshetri, Nir (2005), “Structural Shifts in the Chinese Software Industry,” IEEE Software, July/August, 86-93.
  5. Kshetri, Nir (2005) “Hacking the Odds,” Foreign Policy, May/June, p. 93.
  6. Kshetri, Nir (2005) “Diffusion pattern of Linux: An assessment on major technology dimensions,” First Monday, 10(8)(August), URL: http://firstmonday.org/issues/issue10_8/kshetri/index.html
  7. Kshetri, Nir and Nikhilesh Dholakia (2005), "E-Commerce Patterns in South Asia: A Look Beyond Economics," Journal of Asia Pacific Business, 6(3), 63-79.
  8. Kshetri, Nir and Satya Jayadev (2005), “Intelirel’s Transition to E-Business: Optimizing the Combination of Electronic Data Interchange and the Internet,” International Journal of Cases on Electronic Commerce (IJCEC), (forthcoming).
  9. Dholakia, Nikhilesh and Nir Kshetri (2005), “World Trade Point Federation: Bringing E-Commerce Capabilities to Developing Nations,” International Journal of Cases on Electronic Commerce (IJCEC), 1(1), 39-53.
  10. Kshetri, Nir (2004), “Economics of Linux Adoption in Developing Countries,” IEEE Software, 21 (1), 74-81.
  11. Dholakia, Ruby and Nir Kshetri (2004), “Factors Impacting the Adoption of The Internet among SMEs," Small Business Economics, 23(4), 311-322.
  12. Kshetri, Nir and Nikhilesh Dholakia (2002), "Determinants of the Global Diffusion of B2B E-Commerce," Electronic Markets (EM)- International Journal of Electronic Commerce and Business Media**, 12(2), 120-9 (Professors Robert J. Kauffman and Baba Prasad of the Carlson School of Management, University of Minnesota have included this paper in the list of readings for the Ph.D. Seminars on Economics, Information Systems and Electronic Commerce offered by them (http://ids.csom.umn.edu/8801/schedule_b.htm)).  
  13. Kshetri, Nir (2002), "What Determines Internet Diffusion Loci in Developing Countries: Evidence from China and India," Pacific Telecommunications Review, 23(3), 25-34. 
  14. Kshetri, Nir and Maggie Kei Cheung (2002), "What Factors are Driving China's Mobile Diffusion?," Electronic Markets (EM)-International Journal of Electronic Commerce and Business Media**, 12(1), 22-6 (Foreign Policy (FP), a leading magazine of Global Politics, Economics and Ideas, published by the Carnegie Endowment for International Peace has reviewed this paper in the Global Newsstand section of its July/August, 2002 issue, pp. 83-85. FP’s Global Newsstand section “highlights new ideas appearing in specialty journals around the world”). 

15. Kshetri, Nir (2001), "Determinants of the Locus of Global E-Commerce," Electronic Markets (EM) -International Journal of Electronic Commerce and Business Media**, 11(4), 250-7.

 

Book Chapters  

  1. Kshetri, Nir, Nicholas C. Williamson and David L Bourgon (2005), “China: M-Commerce in World’s Largest Mobile Market,” Nikhilesh Dholakia, Morten Rask and Ruby Dholakia (Eds.), M-commerce in North America, Europe and Asia-Pacific: Country Perspectives. 2005, Idea Group Publishing, Hershay, PA (In Press).
  2. Dholakia, Nikhilesh and Nir Kshetri (2005) “Digital Divide to Digital Dividend” in Encyclopedia of Information Science and Technology, edited by Mehdi Khosrow-Pour, Hershey, PA: Idea Group Publishing, 1226-1230.
  3. Dholakia, Nikhilesh and Nir Kshetri (2005) “The Broadband Race: Comparing China and India ,”  in Indian Telecom Industry: Trends and Cases, edited by Nasreen Taher, Hyderabad , India : ICFAI University Press, 117-128.
  4. Dholakia, Nikhilesh, Ruby Dholakia and Nir Kshetri (2004), "Internet Diffusion," in Hossein Bidgoli (Ed), The Internet Encyclopedia, New York: Wiley, 38-51.
  5. Dholakia, Ruby, Nikhilesh Dholakia and Nir Kshetri (2004), "Gender and the Internet Usage," in Hossein Bidgoli (Ed), The Internet Encyclopedia, 12-22, New York: Wiley.
  6. Dholakia, Nikhilesh, Ruby Dholakia, Mark Lehrer and Nir Kshetri (2004), "Global Heterogeneity in the Emerging Global M-Commerce Landscape," in Wireless Communications and Mobile Commerce, Shi Nansi (ed.), Singapore & Hershey PA: Idea Group Publishing (pp. 1-22).
  7. Dholakia, Nikhilesh and Nir Kshetri (2003) "Mobile Commerce as a Solution to the Global Digital Divide: Selected Cases of e-Development" in The Digital Challenge: Information Technology in the Development Context, S. Krishna and S. Madon (ed.) Aldershot: Ashgate Publications, 237-250.
  8. Dholakia, Nikhilesh and Nir Kshetri (2003) “Electronic Architectures for Bridging the Global Digital Divide: A Comparative Assessment of E-Business Systems Designed to Reach the Global Poor,” in Architectural Issues of Web-enabled Electronic Business, Shi Nansi (ed.), Idea Group Publishing, pp. 23-40.
  9. Dholakia, Nikhilesh and Nir Kshetri (2001), “The Webs and the Web-nots in the Global Economy: Electronic Commerce, the Digital Divide, and Policy Options.” In Wolfgang Fritz (ed.) Internet Marketing (2nd edn.), Stuttgart, Germany: Schaeffer-Poeschel, pp. 401-22.
  10. Dholakia, Nikhilesh, Ruby Roy Dholakia, Norbert Mundorf, Nir Kshetri and Myung-Ho Park (2001), “Internet and Electronic Markets: An Economic Framework for Understanding Market-Shaping Infrastructures.” In Wolfgang Fritz (ed.) Internet Marketing (2nd edn.), Stuttgart, Germany: Schaeffer-Poeschel, pp. 43-60.

 

Conference Proceedings/Presentations  

  1. Kshetri, Nir (2005) “The Institution-ICT-Economic Development Nexus: Two Cases,” Proceeding of the 2005 Americas Conference on Information Systems, Omaha, Nebraska, August 11-15, pp. 491-499.
  2. Kshetri, Nir (2005) “Determinants of E-business Assimilation in Organizations: Evidence from an Emerging Economy” 2005 Summer Educators’ Conference, American Marketing Association, San Francisco, CA, July 29-August 1.
  3. Kshetri, Nir (2005) “Sources of Global Heterogeneity in Internet Advertising” Competitive paper presentation,  2005 Annual Meeting of the Academy of International Business (AIB), Quebec City, Canada, July 9-12.
  4. Kshetri, Nir (2005) “Sources of Gender Disparity in Internet Adoption: Evidence from Global Country-Level Data” Poster presentation, 2005 Annual Meeting of the Academy of International Business (AIB), Quebec City, Canada, July 9-12.
  5. Kshetri, Nir and Nikhilesh Dholakia and (2005), “Asia’s Rising IT Hubs: Comparing China and India” Proceedings of the 9th International Conference on Marketing and Development, Thessaloniki, Greece, June 8-11.
  6. Kshetri, Nir (2005), “SMEs’ Assimilation of E-Business: Evidence from an Emerging Economy” the 9th International Conference on Marketing and Development, Thessaloniki, Greece, June 8-11.
  7. Dholakia, Ruby and Nir Kshetri (2005) “Adoption of the Internet among SMEs in the U.S.” the 9th International Conference on Marketing and Development, Thessaloniki, Greece, June 8-11.
  8. Kshetri, Nir (2005) “The Indian Technological Trajectory in the Nehru Era: 1947-64,” 2005 Annual Meeting of the Economic and Business Historical Society, High Point, NC, April 27-30.
  9. Kshetri, Nir (2005) “Science and Technology in China during the Cultural Revolution Decade: 1966-1976,”  2005 Annual Meeting of the Economic and Business Historical Society, High Point, NC, April 27-30.
  10. Kshetri, Nir (2005), “ICTs, Strategic Asymmetry and National Security,” The 6th Annual International Business Research Forum, Philadelphia, April 1-2.
  11. Kshetri, Nir (2005), “Pattern of Global Cyber War and Crime: A Conceptual Framework,” The 6th  Annual International Business Research Forum, Philadelphia, April 1-2.
  12. Williamson, Nicholas C., Susan Myrden and Nir Kshetri (2005), “Selecting the Optimal Time Period for Use in the Creation of Import Market Competitiveness Variables through Shift Share Analysis in Export Market Identification Research,” Association of Marketing Theory and Practice Conference, March 24-26, Jekyll Island, GA.
  13. Kshetri, Nir and Prabhu Sankaranarayanan (2005) “Profiling Leaders and Laggards in the Global 3G M-Business Applications,” proceedings of the 27th Annual Conference of Pacific Telecommunications Council, Hawaii, January 16-19, 2005.
  14. Kshetri, Nir (2004) “Technology Attribute-Diffusion Pattern Nexus:  Evidence from the Early Experiences of 3G Mobile  Communications“ proceeding of the Fourth International Conference on Electronic Business (ICEB2004), December 5-9, 2004.
  15. Kshetri, Nir (2004) “Determinants of E-Business Potential: Evidence from Global Country-Level Data” Summer Educators’ Conference, American Marketing Association, August 10-12, Boston, MA.
  16. Kshetri, Nir (2004) “Internationalization of the Chinese Cellular Industry: The Inward-Outward Connection,” 2004 Annual Meeting of the Academy of International Business (AIB), Stockholm, Sweden, July 10-13, 2004.
  17. Kshetri, Nir and Williamson, Nicholas (2004) “The Osmosis Model For Studying Offshore Business Process Outsourcing,” Proceeding of the 2004 Americas Conference on Information Systems, New York city, NY, August 05-08.
  18. Kshetri, Nir (2004) “Sources of International Variation in E-Business Pattern And Potential: Insights From Technology Transfer Literature”  15th IRMA International Conference, May 23-26, New Orleans, LA .
  19. Kshetri, Nir (2004) “Internationalization Trajectory Of The Indian ICT Industry” 15th IRMA International Conference, May 23-26, New Orleans, LA.
  20. Kshetri, Nir (2004), “Towards an Understanding of Global Heterogeneity in Internet Advertising Patterns,” The 5th Annual International Business Research Forum, Philadelphia, March 27.  
  21. Kshetri, Nir (2004), “China's Emergence as an Epicenter of the Global Mobile Market,” Proceedings of the Austin Mobility Roundtable, Center for Business, Technology and Law at the McCombs Business School at the University of Texas at Austin, March 11-12.       
  22. Kshetri, Nir, Nikhilesh Dholakia and Anurag Awasthi (2003), “Determinants of E-Government Readiness: Evidence from China and India,” Proceedings of the F i r s t International Conference on E-governance, New Delhi, India, December 18-20.
  23. Dholakia, Ruby and Nir Kshetri (2003), “Gender Asymmetry in Internet Usage,” HOIT Conference, University of California, Irvine.
  24. Pelkonen, Tommi, Nikhilesh Dholakia and Nir Kshetri (2003), “Business Network Analysis as a Strategic Tool for Comparative Learning about Global Mobile Telecommunications Markets” Proceedings of the 8th International Conference on Marketing and Development: New Visions of Marketing and Development: Globalization, Transformation and Quality of Life, Bangkok, Thailand, January 4-7.
  25. Kshetri, Nir (2003), “How International Institutions Influence ICT Diffusion Loci in Developing Countries: The Case of Asia,” Proceedings of the 8th International Conference on Marketing and Development: New Visions of Marketing and Development: Globalization, Transformation and Quality of Life, Bangkok, Thailand, January 4-7.
  26. Kshetri, Nir and Nikhilesh Dholakia (2003), “Potential of Broadband in Asian Giants: A Comparison of China and India," Proceedings of the 25th Annual Conference of Pacific Telecommunications Council, Hawaii, January 19-23, 2003.
  27. Lehrer, Mark, Nikhilesh Dholakia and Nir Kshetri (2002), "National Sources of Leadership in 3G M-Business Applications: A Framework and Evidence from Three Global Regions,” Proceedings of the Americas’ Conference on Information Systems (AMCIS), Dallas, Texas, August 8-11.
  28. Dholakia, Nikhilesh and Nir Kshetri (2002), "The Global Digital Divide and Mobile Business Models: Identifying Viable Patterns of E-Development," Proceedings of the IFIP WG9.4 Conference, Bangalore, India, May 29-31, pp. 528-40.
  29. Kshetri, Nir and Maggie Kei Cheung (2002), “Factors Influencing the Diffusion of Broadband Technology in China,” Proceedings of the 3rd Global Information Technology Management Conference, New York City, June 23-25, 2002.
  30. Kshetri, Nir  (2002), "Factors Influencing Consumers' Reaction to a Price and Intention to Bid in a C-to-C Internet Auction," Proceedings of the American Marketing Association Winter Educators' Conference, Austin, Texas, February 22-25, pp. 44-50.
  31. Kshetri, Nir and Nikhilesh Dholakia (2002), “Internet and E-Commerce Development in Asian Tigers: A Comparison of Chinese Taipei and Hong Kong," Proceedings of the 24th Annual Conference of Pacific Telecommunications Council, Hawaii, January 13-17, 2002.
  32. Kshetri, Nir (2002), "What Determines Internet Diffusion Loci in Developing Countries: Evidence from China and India," Presented at Researchers' Lunch, 24th Annual Conference of Pacific Telecommunications Council, Hawaii, January 13-17, 2002.
  33. Kshetri, Nir and Nikhilesh Dholakia (2001), “Impact of Cultural and Political Factors on the Adoption of Digital Signatures in Asia," Proceedings of the Americas' Conference on Information System (AMCIS).
  34. Kshetri, Nir  (2001), “Globalization of Innovations: A Multimethod Framework to Explain Internet Diffusion and Adoption," Presented at the AMCIS Doctoral Consortium, August 2, Boston, MA.
  35. Kshetri, Nir and Maggie Kei Cheung (2001), “Impact of Cultural Factors on Internet Adoption,” Proceedings of the 2nd Global Information Technology Management Conference, pp. 74-77, Dallas, Texas, June 10-12, 2001.
  36. Kshetri, Nir (2001), “The Dynamics of Government Regulation and E-Commerce Development: A Comparison of Malaysia and Singapore,” Proceedings of the 23rd Annual Conference of Pacific Telecommunications Council, Hawaii, January 14-18, 2001.
  37. Varki, Sajeev, Albert Della Bitta and Nir Kshetri (2000), "The Cognitive Algebra of Value Perceptions: An Experimental Investigation," Presented at the Ninth American Marketing Association/INFORMS Conference, Nashville, Tennessee, September 20-22, 2000. 

 

Books

  1. Adhikary, D.B and Nir Kshetri (1999), Elements of Mathematics: Part 1 (456 pages), Kathmandu: Himalaya Book.  Second ed. 2002.
  2. Adhikary, D.B and Nir Kshetri (1999), Elements of Mathematics: Part 2 (475 pages), Kathmandu: Himalaya Book.  Second ed. 2002.
  3. Adhikary, D.B and Nir Kshetri (1999), Concise Business Mathematics and Statistics, (265 pages), Kathmandu: Himalaya Book.   


 

 

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