Department of Business Administration
Department of Business Administration
including Business Administration and Marketing
Bryan School of Business & Economics
366 Bryan Building
336/334-5691
www.uncg.edu/bae/badm
Faculty
Stephen R. Lucas, Professor and Head of Department
Professors Ajami (Hayes Distinguished Professor of Business), Buttner, Miles, Muchinsky (Bryan Distinguished Professor of Business), Tullar
Associate Professors Brown, Lowe, Roehm, Williamson
Assistant Professors Acquaah, Kshetri, McKinney, Woodley
Lecturers Beitler, Cash, J. Cox, Fernandes, Hassell, Holderness, James, Joshua, McLeod, Perry
Visiting Assistant Professor McMillian
Mission Statement
The mission of the Department of Business Administration is to support the mission of the Bryan School, primarily through the imparting of knowledge through instructional programs and secondarily through the creation of knowledge through basic and applied research. A third priority is to provide service through involvement in University, professional and community activities.
The Department of Business Administration offers the Marketing major, which leads to the Bachelor of Science degree.
Marketing Major
The Marketing major (formerly a marketing concentration within the Business Administration major) was created in order to offer a competitive degree brand for students planning to pursue careers in marketing. According to the U.S. Bureau of Labor Statistics, “Employment of advertising, marketing, promotions, public relations, and sales managers is expected to increase faster than the average for all occupations through 2014, spurred by intense domestic and global competition in products and services offered to consumers.”
Marketing is concerned with the development and pricing of products, selection of distribution channels, and promotion of products to consumers and businesses. This concentration leads to careers in sales, sales management, advertising, and retailing as well as marketing management.
Marketing Major (MKT)
Degree: Bachelor of Science
Required: 122 semester hours, to include at least 36 hours at or above the 300 course level
AOS Code: Marketing, U327
General Program Requirements
- Formal admission to Business Administration:
- Successful completion of ACC 201, 202; CST 105; ECO 201, 202, 250; ENG 101 or FMS 115 or RCO 101, and ENG 102; ISM 110, 280; MAT 120* or 191
- A cumulative GPA of at least 2.0
- Grades of C or better in courses used to meet concentration requirements
- 122 s.h.
- At least 50 percent of the business semester hours required for the degree must be earned at UNCG
*MAT 115 or 119 or 150 may be needed as prerequisites for MAT 120 depending upon math placement test score or completion of previous college math.
I. General Education Core Requirements (GEC)
See complete GEC requirements and approved course listings for all categories.
Core Category |
S.H. |
|---|---|
Students may select courses for: |
|
Literature (GLT) |
3 |
Fine Arts (GFA) |
3 |
Philosophical, Religious, Ethical Principles (GPR) |
3 |
Historical Perspectives on Western Culture (GHP) |
3 |
Natural Sciences (GNS) |
6–7 |
|
|
Department specifies courses for: |
|
One additional GLT, GFA, or GPR course |
3 |
Mathematics (GMT) |
3 |
Reasoning and Discourse (GRD) |
6 |
Social and Behavioral Sciences (GSB) |
6 |
II. General Education Marker Requirements
See details and courses. It is possible to meet all GE Marker Requirements while completing the GE Core requirements or courses required by the major/ concentration.
Students may select courses for:
Global/Global Non-Western Perspectives (GL/GN)
four (4) courses carrying GL/GN markers: 3–6 s.h. (1–2 courses) of the same foreign language depending upon placement; 2–3 additional GL/GN courses, one of which must carry the GN marker
One Speaking Intensive (SI) Course
In addition to this SI Marker requirement, students must also complete a second SI course within the major. All programs have identified at least one course among their major requirements that is taught as Speaking Intensive.
One Writing Intensive (WI) Course
In addition to this WI Marker requirement, students must also complete a second WI course within the major. All programs have identified at least one course among their major requirements that is taught as Writing Intensive.
III. Related Area Requirements
- ACC 201, 202; BUS 105A**; CST 105*; ECO 201*, 202*, 250, 300*; ENG 101*, 102*; FIN 315; ISM 110, 280; MAT 120* or 191*; MGT 301*, 309*, 312, 330, 491; MKT 320; SCM 302
- Nine (9) s.h. of a foreign language; see Foreign Language Requirements for details.
*MAT 120 or 191 fulfills GMT; ENG 101, and ENG 102 or CST 105 fulfill GRD; ECO 201 and 202 fulfill GSB; ECO 300, MGT 301, and foreign language fulfill 9–12 hrs of GL/GN requirement; MGT 309 fulfills major WI and SI requirements; CST 105 fulfills SI requirement outside major.
**BUS 105 is for students entering UNCG as freshmen and must be taken during the first two semesters of enrollment. Students are encouraged to take BUS 105 during their first semester if space is available.
IV. Major Requirements
MKT 429 (formerly 321), 422, 424, 426, and any two of the following: BUS 450; MKT 325, 326, 327, 421. (All students pursuing the Marketing Degree must receive a C or better in MKT 320.)
V. Electives
Electives sufficient to complete 122 total semester hours required for the degree.
Continuation Requirements
Students who have been admitted to the Business Administration Major must be in good academic standing at UNCG, must maintain at least a 2.0 cumulative GPA, and must make a grade of C or better in the course work required for their concentration.