Research is currently focused in the following areas:

Markets and Consumption

• Consumer purchasing attitudes and behaviors towards textiles and apparel
• Characteristics and measurement of markets for technical and industrial textiles
• Psychology of dress
• Textile recycling markets
• The '"grey" market
• Cultural contexts of consumption
• Textile and apparel industry
• Industry employment dynamics

Strategy and Marketing

• Measurement and characteristics of markets and supply chains for textiles and apparel
• Patterns of strategic development and adjustment in national and international fiber, textile, and apparel industries
• Brand management
• Market orientation

Economics, Politics, Technology and Trade

• Impact of trade policies
• Impact of information technology

Retailing

• Developments in international textile and apparel retailing
• Retail strategy

Product Development

• Social construction of identity through dress
• Historic costumes in performance
• New product development and interfunctional involvement

Design

• Wearable art design
• Textile design for digital printing
• Sustainable solutions in apparel design