Fall 2006

Putting Marketing to Work

Marketing students put academic skills to use with Triad companies.

It’s one thing to sit in a class and learn about marketing. It’s a whole different matter to put it to work. “My experience is that students learn much better when they do things themselves and learn what they can do,” said Dr. Lew Brown, marketing professor. “They are used to action, and with this course they haven't just studied marketing, they've done it.” Read more about the new Marketing Major.

 

Forsyth Medical Center Foundation Gives UNCG $333,000 for Health Administration Professorship

A new professorship in health administration will be established at The University of North Carolina at Greensboro through a gift of $333,000 from the Forsyth Medical Center Foundation.

The new professorship will be called the Forsyth Medical Center Distinguished Professorship in Health Care Administration and will be a joint appointment in the Bryan School of Business and Economics and the School of Nursing. UNCG will apply for a 50 percent match of $167,000 from the state’s Distinguished Professors Endowment Trust Fund. The Forsyth Medical Center Foundation is pledging the gift over five years. Read more about the Forysth Medical Center Gift.

The Every Day Life of Economics

Dr. Andrew Brod discusses how fundamental economic principles affect the everyday life of business.

There’s a misperception that the study of economics is an academic affair – that it’s one of those things you learn while in school, take your exam and get your paper for the real world of work. Not so, says Brod, an economist and director of the Office of Business and Economic Research. Read more about Everyday Economics.

Graying Business: The Bryan School prepares students to meet the demands of baby boomers

For Jennifer Purrington, the study of business and gerontology is not an abstraction. The Bryan School and gerontology student has worked in nursing homes since she was in high school.

“I got interested in it when I was in high school,” the South Dakota native said. “As a student, I coordinated an adopt-a-grandparent program at a nursing home. I enjoyed being around older adults so much, I continued to volunteer.” Read more about "Graying Business" Spells Gold.