Recommended Reading List

While this reading list is not required for entering MBA students, the Bryan MBA Faculty highly recommends the following books as they will be instrumental in your development as strategic planners.

• Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne
• The World is Flat: A Brief History of the Twenty-First Century by Thomas Friedman
• Against the Gods: The Remarkable Story of Risk by Peter L. Bernstein
• Good to Great: Why Some Companies Make the Leap by Jim Collins
• The Goal by Eliyahu M. Goldratt and Jeff Cox
• The Addictive Organization by Anne Wilson Schaef and Diane Fassel
• Kiss, Bow, or Shake Hands by Terri Morrison and Wayne A. Conaway
• On War by Carl Von Clausewitz
• The Art of War by Sun Tzu
• The Prince by Niccoló Machiavelli
• King Lear by William Shakespeare
• Atlas Shrugged by Ayn Rand