Xia Zhao

Assistant Professor

Department of Information Systems and Supply Chain Management
Bryan School of Business and Economics
The University of North Carolina at Greensboro
PO Box 26170, Bryan 479
Greensboro, NC 27402

Office: Bryan 422
Phone: (336) 256-8588, Fax: (336) 334-5580
Email: x_zhao3@uncg.edu

Biography

Dr. Xia Zhao is an assistant professor of Information Systems at the Bryan School of Business and Economics, the University of North Carolina at Greensboro. She was previously a research fellow at the Tuck School of Business, Dartmouth College. Dr. Zhao received her Ph.D. degree in Management Science and Information Systems from the University of Texas at Austin, and Bachelor of Engineering and Master of Engineering from Tsinghua University. Her research interests entail understanding how technological innovations transform firms’ competitive strategies and what design and policy interventions can improve the value of these technologies to firms. Her work has appeared or is forthcoming in Journal of Management Information Systems, Production and Operations Management, Decision Support Systems, Information Systems Frontier, IEEE Computer, International Journal of Electronic Commerce and many conference proceedings. Her research on Internet security recently received the Citation of Excellence award from Emerald Management Review.

Curriculum Vitae (pdf version)

Courses

-        Graduate Courses: Data Management (ISM671), Systems Analysis and Design (ISM674), Business Data Systems (ISM602), Advanced Relational Database Design and Implementation (ISM622), Systems Analysis (ISM620), Systems Design and Software Engineering (ISM621)

-        Undergraduate Courses: Business Computing (ISM110), Systems and Process Analysis (ISM301)

-        Undergraduate Courses: Introduction to Problem Solving and Programming (MIS304)

Research Interests

Refereed Journal Articles

  1. Zhao, Xia, Ling Xue and Fuqiang Zhang. “Outsourcing Competition and Information Sharing with Asymmetrically Informed Suppliers,” forthcoming at Production and Operations Management, 2013.
  2. Zhao, Xia, Ling Xue and Andrew B. Whinston. “Managing Interdependent Information Security Risks: Cyberinsurance, Managed Security Services and Risk Pooling Arrangement,” Journal of Management Information Systems, 30(1), Summer 2013, pp.123-152.
  3. Xue, Ling, Cheng Zhang, Hong Ling and Xia Zhao “Risk-Mitigation in Supply Chain Digitization: A Study of System Modularity and IT Governance,” Journal of Management Information Systems, 30(1), Summer 2013, pp. 325-352.
  4. Zhao, Xia and  Ling Xue. “Competitive Target Advertising and Consumer Data Sharing,  Journal of Management Information Systems, 29(3), 2013, pp. 189-222.
  5. Zhao, Xia. “Service Design of A Customer Data Intermediary for Competitive Target Promotions,” Decision Support Systems, 54(1), December 2012, pp. 699-718.
  6. Zhou, Jianheng, Xia Zhao, Ling Xue, and Vidyaranya Gargeya. “Double Moral Hazard in a Supply Chain with Consumer Learning,” Decision Support Systems, 54(1), December 2012, pp. 482-495.
  7. Fang, Fang, Monaj Parameswaran, Xia Zhao and Andrew B. Whinston. “Economic Mechanism to Manage Operational Security Risks for Inter-Organizational Information Systems,” forthcoming at Information Systems Frontier, 2012.
  8. Lin, Jie, Jianhua Zhao and Xia Zhao. “A Multi-Enterprise Production Scheduling Model in Partial Information Context Integrating Ant Colony Algorithm and Multi-Agent Technology,” forthcoming at Information-An International Interdisciplinary Journal, 2011.
  9. Zhao, Xia., M. Eric Johnson. “Managing Information Access in Data-Rich Enterprises with Escalation and Incentives, ” International Journal of Electronic Commerce, 15(1), Fall 2010, pp. 79-111.
  10. Zhao, Xia and Ling Xue. “A Framework of Using Captive Insurance to Streamline IT Control and Compliance Management,” Journal of Information Privacy and Security, 5(3), 2009, pp. 27-44.
  11. Zhao, Xia, Fang Fang and Andrew B. Whinston. “An Economic Mechanism for Better Internet Security,” Decision Support Systems, 45(4), 2008, pp. 811-821  (Citation of Excellence Award by Emerald Management Review)
  12. Parameswaran, Monaj, Xia Zhao, Andrew B. Whinston and Fang Fang. Reengineering the Internet for Better Security,” IEEE Computer, 40 (1), January 2007, pp. 40-44.
  13. Zhao, Xia, Fang Fang and Andrew B. Whinston. “Designing Online Mediation Services for C2C Markets,” International Journal of Electronic Commerce, 10(3), Spring 2006, pp. 71-94.

Refereed Book Chapters

1.      Zhao, Xia, M. Eric Johnson. “The Value of Escalation and Incentives in Managing Information Access,” Johnson, M.E. (ed.), Managing Information Risk and the Economics of Security. The research was reported by Network World, http://www.networkworld.com/newsletters/sec/2008/080408sec1.html

Papers Under Review

1.      Lu, Xianghua and Xia Zhao. “Keywords Selection in Search Engine Advertising with Cross Selling Effect,” under the 3rd round review, 2013

2.      Church, Mitchell, Lakshmi S. Iyer and Xia Zhao. “‘What you Like, not Who you Are.’ An Examination of Digital Content Curation in Online Social Networks,” under review, 2013

Selected Working Papers

  1. “What Motivates Selling and Buying in Online Gray Market? The Case of Luxury Handbags,” (with Kexin Zhao and Jing Deng), 2013
  2. “Behavioral Targeting and Contextual Targeting in Online Advertising,” (with Xianghua Lu and Ling Xue), 2013
  3. “Access Governance: Flexibility with Escalation and Audit,” (with M. Eric Johnson), 2013

Papers in Conferences and Workshops

1.      Zhao, Kexin, Xia Zhao and Jing Deng. “Re-examine Price Dispersion: How Biased Are Listing Prices?,” Proceedings of the Workshop on e-Business(WeB), Orlando, FL, December 2012

2.      Church, Mitchell, Lakshmi S. Iyer, Xia Zhao. “Digital Content Curation within Online Social Networks: Antecedents and Opportunities,” MISQ Authors Workshop, Orlando, FL, December 2012

3.      Iyer, Lakshmi S., Xia Zhao, Rachelle Oakley. “Antecedents and Outcomes of Computing Identity: A Cross Cultural Study to Examine Gender Gap in Computing,” Proceedings of the Global Information Technology Management World Conference, Bangalore, India, June 2012

4.      Xue, Ling, Cheng Zhang, Hong Ling and Xia Zhao. “Impact of IT Unit’s Decision Right on Organizational Risk Taking in IT,” Proceeding of the International Conference on Information Systems(ICIS), Shanghai, China, December 2011

5.      Iyer, Lakshmi S., Xia Zhao, Anthony Chow and Steve Tate. “Computer Science and Information Technology(CSIT) Identity: An Integrative Theory to Explain Gender Gap in IT,” Proceeding of the International Conference on Information Systems(ICIS), Shanghai, China, December 2011

6.      Xue, Ling, Xianghua Lu and Xia Zhao. “Are Behavioral Targeting and Contextual Targeting Complementary? A Bayesian Model on Click-Through of Online Video Advertisement,” the 23th Workshop on Information Systems and Economics(WISE), Shanghai, China, December 2011

7.      Zhao, Kexin, Xia Zhao and Jing Deng. “An Empirical Investigation of Online Gray Market: The Case of Luxury Handbags,” Proceedings of the Workshop on Information Technologies and Systems(WITS), Shanghai, China, December 2011

8.      Zhao, Kexin, Xia Zhao and Jing Deng. “Parallel Importation: An Empirical Investigation of Online Unauthorized Distribution Channels for Luxury Fashion Goods,” Proceedings of the Workshop on e-Business(WeB), Shanghai, China, December 2011

9.      Zhao, Xia, Ling Xue and Fuqiang Fu. “Outsourcing Competition and Information Sharing with Asymmetrically Informed Suppliers,” INFORMS Annual Meeting, Charlotte, NC, November 2011

10.  Xue, Ling, Cheng Zhang, Hong Ling and Xia Zhao. “Decision Right of IT Unit and Risk Taking in IT Adoption,” China Summer Workshop on Information Management, Harbin, China, July 2011

11.  Xue, Ling, Cheng Zhang, Hong Ling and Xia Zhao. “Risk Perception and Strategic Risk-Taking in Interorganizational Systems Adoption: A Study of Chinese Companies,” Proceedings of the 12th Annual Global Information Technology Management Association (GITMA) World Conference, Las Vegas, NV, June 2011

12.  Zhao, Xia and Ling Xue. “Competitive Target Advertising and Information Sharing,” International Conference on Theory and Applications of Social Networks, Austin, TX, June 2011

13.  Zhao, Xia and Ling Xue. “Information Sharing When Firms Compete for Common-Value Customers,” Proceedings of the International Conference on Information Systems(ICIS), St. Louis, MO, December 2010

14.  Fang, Fang, Monaj Parameswaran, Xia Zhao and Andrew B. Whinston. “Economic Mechanism to Manage Operational Security Risks for Inter-Organizational Information Systems,” the DSI Annual Meeting (DSI), San Diego, CA, November 2010

15.  Zhao, Xia and Ling Xue. “Outsourcing IT Security Services,” Proceedings of the 11th Annual Global Information Technology Management Association (GITMA) World Conference, Washington, D.C, June 2010

16.  Zhao, Xia and M. Eric Johnson. “Access Governance: Flexibility with Escalation and Audit” Proceedings of the 43th Hawaii International Conference on System Science(HICSS), Koloa, Kauai, HI, January 2010

17.  Zhao, Xia, Ling Xue and Andrew B. Whinston. “Managing Interdependent Information Security Risks: A Study of Cyberinsurance, Managed Security Service and Risk Pooling, ” Proceedings of the International Conference on Information Systems(ICIS), Phoenix, AZ, December 2009

18.  Zhao, Xia, Ling Xue and Andrew B. Whinston. “Managing Interdependent Information Security Risks,” (with Johnson, M.E.), INFORMS Annual Meeting, San Diego, October 2009

19.  Zhao, Xia and M. Eric Johnson. “Access Flexibility with Escalation and Audit,” (with Johnson, E.), the 20th Workshop on the Information Systems and Economics (WISE), Paris, December 2008

20.  Zhao, Xia and M. Eric Johnson. “Balancing Information Access and Risk with Capacitated IT Service,” INFORMS Annual Meeting, Washington D.C., October 2008

21.  Zhao, Xia and M. Eric Johnson. “Information Governance: Flexibility and Control through Escalation and Incentives,” (with Johnson, M.E. ), the 7th Workshop on the Economics of Information Security(WEIS), Hanover, NH, June 2008

22.  Zhao, Xia, Fang Fang and Andrew B. Whinston. “Certifying Service Providers for Better Security,” Proceedings of the 16th Workshop on Information Technologies and Systems(WITS), Milwaukee, WI, December 2006

23.  Zhao, Xia, Ling Xue and Andrew B. Whinston. “An Analysis on the Insurability of Cyberrisks and the Development of Cyberinsurance Markets,” (with Xue, L. and Whinston A.B.), the 37th Annual Meeting of the Decision Sciences Institute(DSI), San Antonio, TX, November 2006

24.  Zhao, Xia, Fang Fang and Andrew B. Whinston. “Certification Authority and Internet Service Providers,” (with Fang, F. and Whinston, A.B.), Doctoral Internationalization Consortium in Information Systems, Seattle, WA, June 2005

25.  Zhao, Xia and Andrew B. Whinston. “Public Reputation Building and Open Source Software Development,” Big XII MIS Research Symposium, Norman, OK, April 2005

Honors and Awards