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IARc THESIS: WILL, ANNA KATE

Patterns of behavior over coffee: an exploration of engagement among coffee-house patrons in Greensboro, North Carolina

Directed by Professor Hannah rose Mendoza Torres, 114 pp.

Abstract:

Coffee-house interiors impact the way in which users engage within a space and with one another. User behavior is directly affected by environmental elements, including the organization and content of the space. A proverbial coffee-culture has developed around the interactions typical of coffee-house settings. Throughout history, these interactions have included education, activism, and social engagement, aligning coffee-house activity with that of informal learning environments. Interactions in coffee-house settings can be analyzed using visual and content analysis, unobtrusive participant observation, and behavioral mapping, as a means of understanding interactions. Human engagement with one another, and with the surrounding environment, is influenced by the physical elements built into these aesthetic differences. The relationship between environment and user affects the types of interactions that occur in the space. The ways in which a user engages in interaction within his or her environment influence how they interpret and learn from an experience. The patterns of interaction occurring in coffee-house environments can be approached as a tool for understanding social and environmental engagement in informal learning environments. The patterns of interaction occurring in coffee-house environments can be approached as a tool for understanding social and environmental engagement in these settings.

View complete thesis at: http://libres.uncg.edu/ir/uncg/f/Will_uncg_0154M_11237.pdf

 

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