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(Posted 5-28-04)
Contact: Sean Olson, 336-334-5371

Bryan School Students Excel on National Assessment

GREENSBORO – Business graduates from The University of North Carolina at Greensboro outscored two-thirds of test takers on a national assessment of undergraduate business students.

Seniors with the Bryan School for Business and Economics scored an average of 156.4 points out of a possible 200 points on Educational Testing Service’s 2004 Major Field Test in business, outpacing the 151.9-point average among all schools.  Of the 359 business schools that used the test, 67 percent had an average score below the Bryan School, placing the school in the upper-third of the business schools that took the test.

“The results are very gratifying when you compare our students’ results to the other schools that participated in it,” said Bryan School Dean Jim Weeks. “We came out very well in many areas, and we are particularly pleased our students did so well on the international dimension, which is something we have been working on and emphasizing for the last decade.”

In addition, Weeks also compared how the Bryan School fared with 10 similar-sized schools.

Those schools included Kent State University, University of Missouri – St. Louis and the University of Tennessee at Chattanooga. With a mean score of 156.4, the Bryan School was 2.7 points ahead of the cohort group’s score of 153.7.  On certain areas of the test, including international business and management, the school outperformed as much as 90 to 95 percent of the cohort schools.

Educational Testing Service (ETS), the same organization that administers the SAT, makes Major Field Tests in 16 disciplines, including business. Schools elect to use the test to evaluate undergraduate seniors’ knowledge of business in the areas of accounting, economics, management, business analysis, finance, marketing, legal and social issues and international issues.

“The assessment is essentially a barometer of students’ overall knowledge in business as they exit the program,” said Dr. Lew Brown, associate professor of marketing with the Bryan School.

The Bryan School uses the tests, at a cost of $23 per student paid for by the school, as part of its continuing accreditation with or AACSB International – The Association to Advance Collegiate Schools of Business

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