Bryan School NewsRelease

UNCG BUSINESS PROFESSOR ELECTED PRESIDENT OF NACRA

GREENSBORO — Dr. Lew G. Brown, associate professor in the Department of Business Administration in the Bryan School of Business and Economics at The University of North Carolina at Greensboro, was recently elected to serve as president of the North American Case Research Association (NACRA).
 

Dr. Lew Brown

Brown, who served as president-elect and has previously served as Vice President for Programs, was elected president during the NACRA annual meeting in Memphis, Tenn. last month. NACRA is an association of approximately 500 faculty members that has as its mission the promotion of excellence in field-based case research, case writing and case teaching in business and other academic disciplines.

A UNCG faculty member since 1986, Brown holds a bachelor’s in Political Science, a master’s of Public Administration, a master’s of Business Administration and a doctorate in Marketing, all from the University of North Carolina at Chapel Hill. He teaches and consults in the areas of marketing management and strategic marketing. Brown has received UNCG’s Alumni Teaching Excellence Award and the Bryan School’s Outstanding Faculty Award. He also serves as the Bryan School’s Director of Undergraduate Programs. He has published nine cases in the Case Research Journal and has twice won the Curtis E. Tate, Jr. Award, given for the outstanding case presented at NACRA’s annual meetings. Brown serves on the Editorial Review Board for the Case Research Journal and received the journal’s Outstanding Reviewer Award for 1999. Last year, Brown co-authored “Cases in Strategic Marketing,” a textbook published by Prentice Hall.

As one of North Carolina’s premier universities, UNCG is a primary community asset inside and outside the classroom. Brown’s work reflects the university’s commitment to education and leadership, resulting in unparalleled combination of resources for students, business and the public.
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