HEA 405-01

Program Planning and Evaluation

Department of Public Health Education

Fall Semester, 2005-2006 Academic Year

 

 

Instructor:

 

Robert Strack, Ph.D., MBA, Assistant Professor

Department of Public Health Education

437 HEHP Building

Greensboro, NC 27402

336-334-3239

rstrack@uncg.edu

 

Office Hours:  Mondays 10:00-11:30; Thursdays 10:00-11:30 and 3:30-5:00

Location:

HHP Building: Room 351

Time:

Tues. & Thurs. 2:00 – 3:15

 

Course Description:

 

Being able to develop and evaluate a program will be some of your most important skills as a health educator.  Understanding the principles of sound program development and evaluation will not only enable you to build upon successful programs, but to strengthen and improve flawed programs and create new programs where none existed before.  In addition, the components of a comprehensive program and evaluation plan are the building blocks of writing a fundable grant proposal.  You will find that your program planning, evaluation and grant writing skills will be very marketable in the job search and key to your success in most health-related work.  (What employer wouldn’t want an employee that can help generate new fund$ for their organization!)   In addition, you may find many additional uses for these skills in your personal life, volunteer work, and jobs beyond traditional health education.

 

Building on your full year of community assessment experience and on the rest of your public health education foundation, this course provides you with an opportunity to learn and practice the steps involved in program planning and evaluation.  If you apply yourself in this course through the readings, class work, your class preparation time and your semester-long development of a program plan (in the form of a grant proposal and presentation), you will acquire skills in program planning, intervention models, program evaluation, and basic grant writing.

 

What are the 'seven areas of responsibility' for CHES?

 

The seven areas of responsibility that make up the standards for the Certified Health Education Specialist (CHES) credential are:

1.         ASSESS individual and community need for health education.

2.         PLAN effective health education programs.

3.         IMPLEMENT health education programs.

4.         EVALUATE health education programs.

5.         COORDINATE the provision of health education services.

6.         ACT as a resource person in health education. 

7.         COMMUNICATE health and health education needs, concerns and resources.

 

 

Student Learning Outcomes:

(Course Objectives)

 

 

To introduce students to the principles and theory needed to strategically plan, design, implement and evaluate health promotion programs.

 

The following are the Student Learning Outcomes (SLO) for this course.  By the end of the course, you will be able to:

1.     recognize the various levels of programmed interventions

2.     demonstrate the steps of program planning

3.     define of the components of program evaluation

4.     demonstrate basic skills in grant writing

5.     demonstrate oral presentation skills for presenting your ideas to stakeholders

 

 

Required texts:

 

NOTE:  Please bring the book to class on days when we are discussing readings from it.

 

McKenzie, James F., and Smeltzer, Jan L.  (2001).  Planning, Implementing, and Evaluating Health Promotion Programs: A Primer (4nd ed.).  Boston: Allyn and Bacon. (ISBN: 0-8053-6010-7).  http://www.abacon.com

 

Coley SM & Scheinberg CA (2000). Proposal Writing, 2nd Edition.  Thousand Oaks, CA: Sage Publications. (ISBN: 0-7619-1960-0). http://www.sagepub.com

 

Kruter MW, Lezin NA, Krueter MW, Green LW (2003). Community Health Promotion Ideas that Work: A Field-book for Practitioners, 2nd Edition. Sudbury, MA: Jones and Bartlett Publishers.  (ISBN:0-7637-0059-2). http://www.jbpub.com

 

 

A copy of the course readings will be made available through UNCG’s library system.

·        Students are expected to have completed the required reading assignments before each class session and to bring the readings to class.

 

COURSE REQUIREMENTS

 

The success of this course depends on how much you, your classmates, and I put into our work here together.  This syllabus is the beginning of a learning contract we will share.  The outline of topics to be covered and readings to be done - as well as the course objectives - lay out part of my commitment to you in what learning I will facilitate.  The course requirements and the assignments listed below lay out part of your commitment to you and to your classmates to what learning you will undertake and facilitate.

 

Please note that this course relies on your adherence to the Academic Integrity Policy (honor code).  Refer to UNCG web site for full listing of UNCG’s Academic Integrity Policy http://saf.dept.uncg.edu/studiscp/Honor.html

 

Attendance:

 

Because attendance is so important to our work here you are expected to be in class every session, on time, and for the full class period.  If you miss class, you are responsible for coming to the next class prepared, having been updated on what happened in your absence. Missing class sessions will negatively affect your participation grade.  Students who are absent for 5 or more sessions may receive a “W” or a “WF” for the course. 

 

Participation:

 

Our learning process depends on your participation and commitment to learning.  Before-class ways that you will demonstrate this commitment include reading and thinking about the readings and completing your assignments.  In class, you will demonstrate this commitment by: listening, sharing your insights about the readings and topics at hand, asking questions, and participating in activities.  To ensure that everyone has opportunities to contribute, I will call upon those who are not participating to help us out, but the primary responsibility for contributing falls on you.  Inappropriate behavior in the classroom will result, minimally, in a request to leave class.  You will also be asked to fill out a peer evaluation form for the classmates working with you in the completion your group’s program plan.  This is to ensure that all of the classmates in your group contribute to the enterprise of your group’s activities.

 

A special note regarding cell phones:  Due to the disruption of cell phones ringing during class time the following policy will be strictly followed.  The first infraction will result in public embarrassment and a warning to turn your phone off before coming to class.  The second infraction will result in a one-letter grade reduction in your participation score.  The third infraction will result in the loss of all participation points, which will influence your grade significantly!  Please respect others - turn your phone off.

 

Workload:

 

Expect to do 6-10 hours of homework per week for this class, if you are a more-or-less typical student.  As with other classes, some weeks will have more work than others.  This course is both reading- and writing-heavy.  For some of you, that will mean you need to put in extra effort to produce high-quality work.  Please plan accordingly.  In addition, much of your major work may be done in pairs/teams.  This means your schedule will have to have some flexibility built into it.  Again, please plan accordingly.

 

Assignments &  Grading

 

 

   Grading Scale:

A+  = 97-100
A    = 93-96
A-   = 90-92
B+  = 87-89
B    = 83-86
B-   = 80-82
C+  = 77-79
C    = 73-76
C-   = 70-72
D    = 60-69
F    = <60
     

 

 

Class participation (15%). * Refer to section above on participation.

 

Homework and in-class assignments (20%).  You will be assigned sections of your final project that correspond to the various topics we cover during the course of the semester.  You will also be responsible for in-class assignments, pop-quizzes and any take home assignments that may be distributed in class and due at the start of the next class period.  The number of pop-quizzes and take home assignments will be proportional (inversely) to the level of preparedness demonstrated by the class.

 

Mid-Term (15%) Three-quarters through the semester we will have an in-class midterm that will be a combination of forced-choice and short answer.  An opportunity for you to shine on your own!

 

Grant proposal – Written (20%).  At the start of the semester you will be divided into proposal teams (groups).  Each proposal team will be responsible for working together to complete the proposal sections as they come due and to prepare and submit the final written proposal on the last scheduled class period.  Each team will do a class presentation during finals week highlighting your team’s proposal.

 

Project presentation – verbal (10%).  Strong oral skills are important for developing your professional portfolio.  You will be given the opportunity to orally present your team’s proposal during the final exam period.

 

Final Exam (20%) Because project planning and evaluation skills, terms and concepts are a significant portion of the National CHES Exam I have selected to add an additional test as part of HEA 405.  This final exam will be another opportunity for you to study and apply the concepts of the course. 

 

 

Policies Regarding Assignments

 

All assignments should be submitted electronically through Blackboard to the instructor prior to the beginning of the class on the day they are due.  You will be expected to turn in your assignments on time.  Assignments turned in late will be graded down 1 grade/equivalent for each day late (counting weekends and holidays).  Staying on top of assignments is key to your success in this course.  There is no make-up for in-class assignments you’ve missed because of an absence.  In addition, you will be receiving details from me about how team grades will be decided in your grant assignments, it is absolutely critical that you share the work equally in your team and that you honestly assess your own and your teammate’s contributions.

 

Homework copy:  From time to time, I may ask you to bring a second copy of your homework to class so that we have a “working copy.”

 

 

Written assignments: Writing is a key skill of a health educator, and it is likely that your future job performance will partly be measured by the quality of your writing.  Your written work will be showcased this semester.  Your writing needs to be organized so the flow of information makes sense.  You also need to demonstrate your high standards of quality by ensuring your writings adhere to correct spelling, grammar, and punctuation standards.  Stylistically, your writing needs to be audience-appropriate.  In addition, I will return written work that does not meet the above criteria (and grade accordingly), at which point you will re-write it.  At times, you will find it useful to visit the Writing Center prior to turning in an assignment.  The Writing Center is a campus service made available to you for free, please use it and expand your abilities!  Information on the Writing Center: 101 McIver Building; Hours: Monday-Thurs. 9am - 8pm, Friday 9am - 3pm; Students may call 334-3125 for information for an appointment or just drop in.  Visit their web site at http://www.uncg.edu/eng/writingcenter.

 

Typing: All assignments need to be typed (double-spaced, 1” margins, 12pt. font) unless otherwise announced.   Some small homework assignments, in particular, will not need to be typed; I will announce those times.  If in doubt, assume typed.

Proposal Team Work Sessions:

To help the Teams along, I have designed some time during classes to work on your proposals.  The success of these days requires that you and your Team come prepared!

 

Internet:

 

The course instructor will be setting up a course homepage utilizing the Blackboard Course Management System for intra-class communications.  This list may be used to inform students of any changes in the assignments, room or scheduling changes, etc.  It may also be used by students to ask questions of classmates and the instructor, or to further discussions outside of the classroom.  Students must login at https://blackboard.uncg.edu.

 

UNCG no longer be permits UNCG email to be forwarded to external accounts such as Hotmail or Yahoo. All UNCG students should read their UNCG email via http://e-spartan.uncg.edu.

 

If you have any problems contact the Student Computing Help Center in the library’s SuperLab or call 6-8324 (or off campus at 256-8324).  It is your responsibility to make sure you check your email account in order to receive important messages that will be sent through Blackboard.

 

Syllabus:

 

Learning is an organic process.  As every strong health educator knows, learning needs to be tailored and re-tailored to both meet the needs of the participants (that’s you, in this case) and to meet the objectives of the program (PHE).  Therefore be warned that this syllabus may change and you are responsible to keep up with these changes (with a new date in the upper right corner).  Please bring your syllabus to each session.

This class will be full of interesting discussion and innovative program ideas.

 I look forward to learning from you and to facilitating your learning!


 

Key:

&    Something for you to read

R      Something to be checked off your “to do” list.

q  In-Class activity

 

DATE

TOPIC

READING/ASSIGNMENT

1

 

 

 

 

Aug. 16

Introductions

Academic Integrity Policy

q Causes of Poor Health-exercise

Overview of the syllabus

R      We will discuss potential health topics and populations for our class project and proposals.

2

 

 

 

Aug. 18

Planning Models Overview

&    Kreuter, et al., Ch. 1

(Community_health_promotion_ideas_that_work_chapter_1_Finding_true_north.pdf)

&    McKenzie and Smeltzer, Ch. 1

&    Meadows, M. Looking for money. (Its_been_said_students_attitudes_interests_and_development.pdf)

3

 

Aug. 23

Planning Models

&    McKenzie and Smeltzer, Ch. 2

&    Coley SM & Scheinberg CA. (2000). Proposal Writing. Chapter 1: An orientation to proposal writing. Pgs 1-10.

4

 

 

 

 

Aug. 25

Planning Models

q Precede-Proceed activity

&    Kreuter, et al., Ch. 4 What’s the Plan? Is it working?

R      Bring to class an article on a public health issue from a newspaper or newsmagazine

5

 

 

Aug. 30

Problem definition

&    McKenzie and Smeltzer, Ch. 3

&    Davenport, MA. It’s been said…

&    Coley SM & Scheinberg CA. (2000). Proposal Writing. Chapter 3 & 4. Pgs. 21-38.

6

 

 

Sept. 1

Problem definition

q Team Work on Prob. Def.

&    Cottrell RR, Girvan JT, McKenzie JF. (2002). Chapter 9: The literature of health education. Pgs. 254-275.

&    Kreuter, et al., Ch. 2 Using diverse sources of data.

7

 

Sept. 6

Community Assessment–Needs

&    McKenzie and Smeltzer, Ch. 4

8

 

 

Sept. 8

Community Assessment–Assets

&    Kretzmann and McKnight, Intro.

čProposal Part 1 Due: Problem Statement and Assessment Strategy/Results

9

 

 

Sept. 13

Using Theory: 

What is it? Why should I care?

&    Kreuter, et al., Ch. 5 pgs. 115-126 (pgs. 127-146 are optional).

&    McKenzie and Smeltzer, Ch. 7 pgs. 137-142.

&    Carron, et al, (2003). Chapter 12.

10

 

 

Sept. 15

More Interpersonal Theory

Community Theory

&    Carron, et al, (2003). Chapters 13-15.

&    McKenzie and Smeltzer, Ch. 7 pgs. 143-150 (pgs. 153-169 are optional).

11

 

Sept. 20

Theory applied

q Theory activity

qTeam Projects

&    Paul, BD. (1991). Water-boiling in a Peruvian Town.

In Class Proposal Teams Work Session

12

Sept. 22

Theory applied

qTeam Projects

In Class Proposal Teams Work Session

13

 

Sept. 27

Intervention Planning (Goals and Objectives)

q Planning activity

&    Coley SM & Scheinberg CA. (2000). Proposal Writing. Chapter 5: Writing goals, objectives and implementation activities. Pgs. 39-54.

&    McKenzie and Smeltzer, Ch. 6

14

 

 

Sept. 29

Intervention Strategies

&    McKenzie and Smeltzer, Ch. 8

15

 

Oct. 4

Goals and objectives applied

qTeam Projects

In Class Proposal Teams Work Session

16

Oct. 6

Program Implementation

&    McKenzie and Smeltzer, Ch. 12

17

 

Oct. 11

FALL BREAK

NC – SOPHE Annual Meeting will be held this Tuesday on the UNC – Charlotte campus.

18

 

Oct. 13

GCAPP Annual Meeting

Elliot University Center

GCAPP is the Guilford County Adolescent Pregnancy Prevention Coalition.  They will be conducting their Annual Meeting in the Eliot University Center this year.  We will not hold class on this Thursday; however, I strongly encourage you all to register for this meeting and attend the sessions offered.  I will provide more information so you can pre-register.

19

 

 

 

Oct. 18

 

Program Implementation Applied

q Read article/in class activity

 

Half of the class will read one article, half the other.  You should get the article through “Journal Finder” NOT through the library reserve system.

&    VanDyke E.M., & Riesenberg L.A. Effectiveness of a school-based intervention at changing preadolescents’ tobacco use and attitudes. Journal of School Health. August 2002: Vol.72 (6):pgs 221-225.

&    King K.A, Vidourek R.A., Davis B., & McClellan W. Increasing self-esteem and school connectedness through a multidimensional mentoring program. Journal of School Health. September 2002. Vol 72(7): pgs. 294-299.

 

čProposal Part 2 Due: Goals, Objectives & Activities

20

 

 

Oct. 20

Budgets and Timelines

 

&    McKenzie and Smeltzer, Ch. 10

&    Coley SM & Scheinberg CA. (2000). Proposal Writing. Chapter 7: Creating the budget. Pgs. 67-81.

21

 

Oct. 25

Evaluation–

Introduction and Process Evaluation

&    McKenzie and Smeltzer, Ch. 13 & 14

 

22

 

Oct. 27

Evaluation–

Impact/Outcome Evaluation

&    Coley SM & Scheinberg CA. (2000). Proposal Writing.Chapter 6: Writing the evaluation plan. Pp.55- 65.

23

 

 

Nov. 1

Data Collection Methods

&    McKenzie and Smeltzer, Ch. 5

24

 

Nov. 3

 

MID-TERM EXAM

SOPHE/APHA Annual Meeting

R      Demonstrate your brilliance!

25

Nov. 8

SOPHE/APHA Annual Meeting

NO CLASS

R      Study work with groups.

26

 

Nov.  10

Data (Methods and Analysis)

qData analysis activity

&    McKenzie and Smeltzer, Ch. 15

R      US Census data assignment due

27

 

Nov. 15

Review session

Presentation Guidelines

čProposal Part 3 Due: Budget and Administration

čProposal Part 4 Due: Evaluation Plan

28

 

Nov. 17

Proposal Outlines

qTeam Projects

*NCAAHPERD Meeting in Koury Convention Center, GSO

&    How to do presentations

In Class Proposal Teams Work Session

29

 

Nov. 22

qTeam Projects

In Class Proposal Teams Work Session

30

 

Nov. 24

THANKSGIVING BREAK

 

31

 

Nov. 29

FINAL EXAM

R      Demonstrate your brilliance!

32

 

Dec. 1

qTeam Projects

In Class Proposal Teams Work Session

čFull and Final Written Grant Proposal Due

33

Dec. 6

Reading Day -- NO CLASS

 

 

34

Dec. 9

Friday, Dec. 9; 3:30-6:30

čOral Presentation of Proposals