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Department of Business Administration

including Business Administration, Finance, Management, and Marketing

Bryan School of Business & Economics

366 Bryan Building

336/334-5691

www.uncg.edu/bae/badm

Faculty

Daniel T. Winkler, Professor and Head of Department

Professors Ajami (Hayes Distinguished Professor of Business), Buttner, Jud, Lucas, Miles, Muchinsky (Bryan Distinguished Professor of Business), Tullar; Associate Professors Balbirer, Brown, Lowe, Williamson, Wingler; Assistant Professors Acquaah, Choi, A. Cox, Kshetri, McKinney, Roehm, Woodley; Lecturers Arledge, Baker, Beitler, Butler, Cash, J. Cox, Hassell, Holderness, James, Johnson, Joshua, Kaiser, McLeod, Milanese, Perry; Visiting Assistant Professor McMillian

Mission Statement

The mission of the Department of Business Administration is to support the mission of the Bryan School, primarily through the imparting of knowledge through instructional programs and secondarily through the creation of knowledge through basic and applied research. A third priority is to provide service through involvement in University, professional and community activities.

The Department of Business Administration offers two majors, Business Administration and Finance, Insurance, and Real Estate, which lead to the Bachelor of Science degree.

Business Administration Major

The objective of the Business Administration major is to provide liberally educated students with a broad exposure to the functional areas of business and a more comprehensive understanding of one of the managerial specialities through a choice of a concentration:

Human Resources focuses on skills and knowledge needed by the professional human resources manager: job analysis, recruiting, screening, selection, training and development, performance appraisal, job evaluation, and salary administration.

Marketing is concerned with the development and pricing of products, selection of distribution channels, and promotion of products to consumers and businesses. This concentration leads to careers in sales, sales management, advertising, and retailing as well as marketing management.

Entrepreneurship/Small Business focuses on special issues related to the organization and management of smaller enterprises, family-owned business, and entrepreneurship.

Business Studies is most appropriate for those who want a broad business exposure without the need to concentrate specifically in one functional area. (Also offered as an evening program.)

Student Learning Goals

Critical thinking, quantitative aptitude, teamwork, and good communication skills are necessary to function effectively in today’s highly competitive, global environment. In order to assure that our graduates are prepared to meet the challenges of the future, our students will be able to:

  • Identify business and economic problems and opportunities, and evaluate the global, competitive aspects and the ethical, legal, and environmental dimensions of these problems and opportunities
  • Demonstrate an awareness and understanding of the role of demographic diversity and political, social and technological forces in creating and affecting identified problems and opportunities
  • Employ accounting, behavioral science, and economics to analyze identified problems and opportunities and to develop and evaluate alternative plans to address these problems and opportunities
  • Apply critical listening, reading, speaking, and writing skills to work and communicate with others effectively one-on-one, in team settings, and in formal presentations
  • Use appropriate mathematical, statistical, research, and information technology skills in the analysis of problems and opportunities and in the development and evaluation of alternative plans
  • Engage in deeper critical analysis of business problems and opportunities from the perspective of a business administration major

Finance, Insurance, and Real Estate Major

The Department of Business Administration offers a Bachelor of Science degree with a major in finance, insurance and real estate. The undergraduate finance, insurance and real estate program deals with the theory, organization, and operation of the financial system from both a market and a managerial viewpoint. Students are expected to develop analytical abilities and to present their analyses in both written and oral form.

Undergraduate majors are offered a broad range of courses from the areas of financial management, risk and insurance, and real estate.

Graduates may take managerial positions in controllership or treasury work in non-financial businesses as well as a wide array of careers in financial services and banking. In addition, the degree may lead to positions in risk management and real estate departments of public agencies and private corporations as well as insurance and real estate companies.

At the graduate level, the department offers courses in finance, risk management, and real estate as part of the Master of Business Administration (MBA) program.

Student Learning Goals

Critical thinking, quantitative aptitude, teamwork, and good communication skills are necessary to function effectively in today’s highly competitive, global environment. In order to assure that our graduates are prepared to meet the challenges of the future, our students will be able to:

  • Identify business and economic problems and opportunities, and evaluate the global, competitive aspects and the ethical, legal, and environmental dimensions of these problems and opportunities
  • Demonstrate an awareness and understanding of the role of demographic diversity and political, social and technological forces in creating and affecting identified problems and opportunities
  • Employ accounting, behavioral science, and economics to analyze identified problems and opportunities and to develop and evaluate alternative plans to address these problems and opportunities
  • Apply critical listening, reading, speaking, and writing skills to work and communicate with others effectively one-on-one, in team settings, and in formal presentations
  • Use appropriate mathematical, statistical, research, and information technology skills in the analysis of problems and opportunities and in the development and evaluation of alternative plans
  • Engage in deeper critical analysis of business problems and opportunities from the perspective of a finance, insurance, and real estate major