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Marketing Courses (MKT)

Courses for Undergraduates

320 Principles of Marketing (3:3)

Pr. ISM 110, MAT 115, ECO 201, ACC 201, and CST 105; or admission to Bryan School approved program

Introduction to marketing with an emphasis on market segmentation, targeting, and positioning for consumer and business markets in domestic and international economics.

325 E-commerce in Marketing (3:3)

Pr. grade of C or better in MKT 320; admission to a program of study in the Bryan School

Introduction to e-commerce. Online and offline assignments, lectures, in-class group projects, case analyses, discussions and presentations.

326 Introduction to Retailing (3:3)

Pr. grade of C or better in MKT 320; junior standing; admission to approved program

Introductory course in the fundamentals of store organization, management, and merchandising.

327 Selling and Sales Management (3:3)

Pr. grade of C or better in MKT 320; junior standing; admission to approved program

Problems in selling and sales management are dealt with from the strategic marketing perspective. The sales management process is addressed from the perspective of the profit-maximizing allocation of resources of the firm.

403 Entrepreneurial Marketing (3:3)

Pr. grade of C or better in MGT 312 or MKT 320; senior standing; admission to approved program

Focuses on marketing strategy, planning, and tactics for entrepreneurial firms. Addresses general marketing issues and specific “real world” marketing problems. Entrepreneurial firms serve as clients for student consulting teams. (Spring) (Same as ENT 403)

408 Operating Problems in Retailing (3:3)

Pr. MKT 326 and 327; junior standing; admission to approved program

Examination and evaluation of politics and practices in retailing, with emphasis on advertising and its economic significance.

418 Advanced Merchandising (3:3)

Pr. MKT 326 and 327; junior standing; admission to approved program

Merchandising policies, buying, stock planning and control, and merchandise pricing in modern retail stores.

421 Promotion Management (3:3)

Pr. grade of C or better in MKT 320; admission to approved program

Promotion process and decision criteria for making promotion management decisions. Emphasis on behavioral and communicative aspects of advertising, personal sales, and other promotional tools from a management decision-making viewpoint.

422 Fundamentals of Marketing Research (3:3)

Pr. ECO 250, grade of C or better in MKT 320; admission to approved program

Marketing information systems, sampling theory, experimental design, psychological scaling techniques, longitudinal analysis. Particular attention to assumption structure underlying each technique. Case studies and problem approach. Student develops programs of action on basis of marketing research results.

424 Consumer Behavior (3:3)

Pr. grade of C or better in MKT 320; junior standing; admission to approved program

Psychological and socioeconomic factors affecting consumer motivation, behavior, and buying decisions. Emphasis on current research on, and theory about, behavior of consumers as individuals and as members of socioeconomic groups.

426 International Marketing (3:3)

Pr. grade of C or better in MKT 320; admission to approved program

Issues in international marketing are addressed from both theoretical and experiential learning perspectives. A comprehensive team-based project involves the intensive use of the Internet in accessing electronic databases.

429 Advanced Marketing Management (3:3)

Pr. MKT 422 and 424; admission to an approved program

Advanced analysis and decision-making techniques in marketing. Emphasis on strategic view. Major group project involves working with organizations to develop and present an actual marketing plan. (Formerly MKT 321)

450 Experimental Course: Marketing Internship (3:3)

Pr. MKT 320 and 422, 2.75 or higher GPA, and permission of instructor

Grade: Pass/Not Pass (P/NP)

Minimum of 100 hours of planned work experience in a marketing firm or the marketing department of a business/organization. (Offered fall '09)

 

493 Honors Work (3–6)

Pr. permission of instructor; 3.30 GPA in the major, 12 s.h. in the major

May be repeated for credit if the topic of study changes.