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Department of Business Administration
366 Bryan Building

Major Information

Courses


Benton E. Miles, Professor and Head of Department

Professors Johnson, Jud, Lucas, Moran, Muchinsky (Bryan Distinguished Professor of Business); Associate Professors Balbirer, Brown, Buttner, Gryskiewicz, Land, McEnally, Tullar, Williamson, Wingler, Winkler; Assistant Professors Paradise-Tornow, Rathburn; Adjunct Assistant Professor Novelli; Lecturers Arledge, Caddell, Cash, Hassell, Johnson, Kaiser, Kawashima, Oglesby, Perry, Schwartz, Simms, Sowers, Yarbrough

The Department of Business Administration offers three programs of study leading to the Bachelor of Science degree.

Business Administration Major

The Department offers the Bachelor of Science in Business Administration as a general business degree. This major is most appropriate for those who want a broad business exposure without the need to concentrate specifically in one functional area. The degree requires all of the common body of knowledge courses for the Bryan School and includes the ability to select from approved electives in the School. The degree is an attractive second major for those whose first major is in the College or another professional school. This major cannot serve as a second major for BS programs in the Bryan School. (Also offered as an evening program.)

Finance, Real Estate, and Insurance Major

The undergraduate finance, insurance and real estate program deals with the theory, organization, and operation of the financial system from both a market and a managerial viewpoint. Students are expected to develop analytical abilities and to present their analyses in both written and oral form.

The Department of Business Administration offers a Bachelor of Science degree with a major in finance, insurance and real estate. Undergraduate majors are offered a broad range of courses from the areas of financial management, risk and insurance, and real estate.

Graduates may take managerial positions in controllership or treasury work in non-financial businesses as well as a wide array of careers in financial services and banking. In addition, the degree may lead to positions in risk management and real estate departments of public agencies and private corporations as well as insurance and real estate companies.

At the graduate level, the department offers courses in finance , risk management, and real estate as part of the Master of Business Administration (MBA) program.

Management and Marketing Major

The objective of the undergraduate major in management and marketing is to provide liberally educated students with a broad exposure to the functional areas of business and a more comprehensive understanding of one of the managerial specialties through choice of a concentration:

Human Resources places focus on skills and knowledge needed by the professional human resources manager: job analysis, recruiting, screening, selection, training and development, performance appraisal, job evaluation, and salary administration.

Management is the process of producing organizational effectiveness through planning, organizing, staffing, leading, and controlling. Activities range from supervising small groups to establishing strategy for a multinational corporation. (Also offered as an evening program.)

Marketing is concerned with the development and pricing of products, selection of distribution channels, and promotion of products to consumers. This concentration leads to careers in sales, sales management, advertising, and retailing as well as marketing management. (Also offered as an evening program.)

Merchandising Management focuses on the retail environment and the appropriate channel members involved in consumer goods/services. The concentration leads to careers in management in retailing organizations and related business firms dealing with consumer goods and services.

Small Business Management/Entrepreneurship focuses on the small business and will be of interest to those students who may be planning careers in family businesses or other small business operations.

Business Education/Marketing Education Major

Two majors are available in this division in two areas of teaching: business education and marketing education. While each major primarily prepares students to teach high school subjects germane to the business world, the strong foundation in business courses also prepares students for employment in the business world.

Business Administration Major (Bachelor of Science)

Required

1
Formal admission to the program including the following:
2
Successful completion of ACC 201, 202; ECO 201, 202, 250; ISM 110; and MAT 120 or 191
b
A cumulative GPA of at least 2.0
2
122 semester hours
3
At least 50 percent of the business credit hours required for the degree must be earned at UNCG

All-University Liberal Education Requirements (AULER) (45 hours)

All students in this program must meet AULER requirements. Specific area

requirements are indicated below:
Semester Hours
1.
Analytic and Evaluative Studies (AE) 3
2.
British or American Literature (BL) 3
3.
Fine Arts (FA) 3
4.
Historical Perspectives on Western Culture (HP) 3
5.
Mathematics (MT)- Required: MAT 120 or 191 3
6.
Natural Science (NS) 6
7.
Non-Western Studies (NW) 3
8.
Reasoning and Discourse (RD) 6
Required: ENG 101 or FMS 103 or RCO 101, and CST 341
9.
Social and Behavioral Sciences (SB)- Required: ECO 201, 202 6
10.
World Literature (WL) 3
11.
AULER Electives (EL) 6

See pp. 63-66 for a detailed listing of the complete AULER area requirements and courses meeting those requirements.

Major and Related Area Requirements (36 hours)

1.
ACC 201, 202; ECO 201, 202, 250; ISM 110, 280, 360; FIN 315; MGT 309, 312, 330, 491; MKT 320
2.
18 hours of approved electives in the Bryan School; at least 12 of the 18 hours must be at the 300-level or above. Must earn C- or better in each course.

Electives

Electives sufficient to complete 122 total semester hours required for the degree. At least 13 hours of the free electives must be taken in courses outside business and economics.

Finance, Insurance and Real Estate Major (Bachelor of Science)

Required

1.
Formal admission to the Department of Finance, including the following:
a.
Successful completion of ACC 201, 202; ECO 201, 202, 250; ISM 110; and MAT 120 or 191
b.
Grade of C or better in ACC 201
c.
A cumulative GPA of at least 2.0
2.
122 semester hours
3.
At least 50 percent of the business credit hours required for the degree must be earned at UNCG

All-University Liberal Education Requirements (AULER) (45 hours)

All students must meet AULER requirements. Specific area requirements are indicated below:

Semester Hours
1.
Analytic and Evaluative Studies (AE) 3
2.
British or American Literature (BL) 3
3.
Fine Arts (FA) 3
4.
Historical Perspectives on Western Culture (HP) 3
5.
Mathematics (MT)- Required: MAT 120 or 191 3
6.
Natural Science (NS) 6
7.
Non-Western Studies (NW) 3
8.
Reasoning and Discourse (RD) 6
Required: ENG 101 or FMS 103 or RCO 101, and CST 341
9.
Social and Behavioral Sciences (SB)- Required: ECO 201, 202 6
10.
World Literature (WL) 3
11.
AULER Electives (EL) 6

See pp. 63-66 for a detailed listing of the complete AULER area requirements and courses meeting those requirements.

Major and Related Area Requirements

1.
FIN 315, 320, 325, 330
2.
Four additional courses selected from the following: ACC 420; ECO 351, 360, 554; any Finance elective other than FIN 300
3.
Related Areas: ACC 201, 202; ECO 201, 202, 250; ISM 110, 280, 360; MGT 309, 312, 330, 491; MKT 320

Electives

Electives sufficient to complete 122 total semester hours required for the degree. At least 13 hours of the free electives must be taken in courses outside business and economics.

Management/Marketing Major (Bachelor of Science)

Required:

1.
Formal admission to the Department of Management and Marketing, including the following:
a.
Successful completion of ACC 201, 202; ECO 201, 202, 250; ISM 110; and MAT 120 or 191
b.
A cumulative GPA of at least 2.0
2.
122 semester hours
3.
At least 50 percent of the business credit hours required for the degree must be earned at UNCG

Concentrations

Human Resources

Management

Marketing

Merchandising Management

Small Business Management/Entrepreneurship

All-University Liberal Education Requirements (AULER) (45 hours)

All students in this program must meet AULER requirements. Specific area

requirements are indicated below:
Semester Hours
1.
Analytic and Evaluative Studies (AE) 3
2.
British or American Literature (BL) 3
3.
Fine Arts (FA) 3
4.
Historical Perspectives on Western Culture (HP) 3
5.
Mathematics (MT)-Required: MAT 120 or 191 3
6.
Natural Science (NS) 6
7.
Non-Western Studies (NW) 3
8.
Reasoning and Discourse (RD) 6
Required: ENG 101 or FMS 103 or RCO 101, and CST 341
9.
Social and Behavioral Sciences (SB)- Required: ECO 201, 202 6
10.
World Literature (WL) 3
11.
AULER Electives (EL) 6

See pp. 63-66 for a detailed listing of the complete AULER area requirements and courses meeting those requirements.

Major and Related Area Requirements

For All Students in the Department of Management and Marketing

1. MGT 309, 312, 330, 491; MKT 320
2. Related areas: ACC 201, 202; ECO 201, 202, 250; FIN 315; ISM 110, 280, 360

Students should select one of the concentrations listed below:

Human Resources Concentration

MGT 313; any three of the following: MGT 314, 315, 317, 475; ECO 370

Management Concentration

MGT 301, 314, 470; MKT 307 and one of the following: MGT 375, 475, ISM 304, 462; MKT 550

Marketing Concentration

MKT 321, 426, and any three of the following: MKT 306, 307, 403, 418, 421, 422, 424, 550

Merchandising Management Concentration

MKT 306, 307, 418, 550, and one of the following: MGT 321, 403, 421, 422, 424, 426

Small Business Management/Entrepreneurship Concentration

MGT 314, 390, 470; MKT 403, and one of the following: MKT 306, 424; MGT 315, 475; ISM 462

Continuation Requirements

Students who have been admitted to the Human Resources, Management, Marketing, Merchandising, and Small Business/Entrepreneurship programs of study must be in good academic standing at UNCG, must maintain at least the GPA required for program admission, and must make a grade of C- or better in the coursework required for their concentration.

Electives

Electives sufficient to complete 122 total semester hours required for the degree. At least 13 hours must be taken outside business and economics.

Business Education Major (Bachelor of Science)

Required: 122 semester hours

Students must be admitted into the Division of Business and Marketing Education of the Bryan School of Business and Economics and into the teacher education program (see Chapter 7).

All-University Liberal Education Requirements (AULER) (36 hours)

All students in this program must meet AULER requirements. Specific area requirements for BOTH concentrations are indicated below:

Semester Hours
1. Analytic and Evaluative Studies (AE) 3
2. British or American Literature (BL) or World Literature (WL) 3
3. Fine Arts (FA) 3
4. Historical Perspectives on Western Culture (HP) 3
5. Mathematics (MT) 3
6. Natural Science (NS) 3
7. Non-Western Studies (NW) 3
8. Reasoning and Discourse (RD) 3
Required: ENG 101 or FMS 103 or RCO 101 or exemption
9. Social and Behavioral Sciences (SB)- Required: ECO 101 or 201 6
11. AULER Electives (EL)- Required: PSY 121 6

The above reflects waivers approved for this program in the areas of Literature (BL or WL), 3 hours; Natural Science (NS), 3 hours; and Reasoning and Discourse (RD), 3 hours. See pp. 63-66 for a detailed listing of the complete AULER area requirements and courses meeting those requirements.

Major Requirements

1. BME 463, 465, 469, 555

2. See BME Director for teacher competency details for North Carolina Business Licenses.

Related Area Requirements

1. ACC 202, FIN 300 or 315; ISM 110, 210, 240; MGT 200, 309, 330; MKT 320, 550; ELC 381; CUI 390, 450, 470; HEA 201
2. The NTE/PRAXIS Pre-Professional Skills Test (PPST) is to be successfully completed prior to applying for admission to the UNCG Teachers Academy.
3. Note: The NTE Professional Knowledge (PK) and Business Specialty Area Tests are to be successfully completed prior to applying for North Carolina teacher licensing.

Second Major Requirements

One of the approved second majors:

1. Economics: ECO 201*, 202*, and six ECO electives at the 200-level or above.
2. Psychology: three courses from PSY 230, 240, 250, 260, 270, 280; two courses from PSY 435, 436, 438, 442, 444, 455, 456, 457, 460, 461, 462, 470, 471, 481, 483; and two additional PSY courses.
3. Sociology: SOC 314, 318, 450; two selected from SOC 232*, 320, 336 and 337; and three Sociology electives.

Note: Depending on the second major selected, certain courses can be applied toward the AULER requirements. These courses are indicated by an asterisk.

Electives

Electives sufficient to complete the total number of semester hours required for degree.

Marketing Education Major (Bachelor of Science)

Required: 122 semester hours

Students must be admitted into the Division of Business and Marketing Education of the Bryan School of Business and Economics and into the teacher education program (see Chapter 7).

All-University Liberal Education Requirements (AULER) (36 hours)

All students in this program must meet AULER requirements. Specific area

requirements are indicated below:
Semester Hours
1.
Analytic and Evaluative Studies (AE) 3
2.
British or American Literature (BL) or World Literature (WL) 3
3.
Fine Arts (FA) 3
4.
Historical Perspectives on Western Culture (HP) 3
5.
Mathematics (MT) 3
6.
Natural Science (NS) 3
7.
Non-Western Studies (NW) 3
8.
Reasoning and Discourse (RD) 3
Required: ENG 101 or FMS 103 or RCO 101 or exemption
9.
Social and Behavioral Sciences (SB)- Required: ECO 101 or 201 6
11.
AULER Electives (EL)- Required: PSY 121 6

The above reflects waivers approved for this program in the areas of Literature (BL or WL), 3 hours; Natural Science (NS), 3 hours; and Reasoning and Discourse (RD), 3 hours. See pp. 63-66 for a detailed listing of the complete AULER area requirements and courses meeting those requirements.

Major Requirements

BME 463, 465, 469, 555

Related Area Requirements

1. ACC 202, FIN 300 or 315; ISM 110; MKT 306, 307 (or 403), 320, 550; MGT 200, 309, 330; ELC 381; CUI 390, 450, 470; HEA 201
2. The NTE/PRAXIS Pre-Professional Skills Test (PPST) is to be successfully completed prior to applying for admission to the UNCG Teachers Academy.
3. Note: The NTE Professional Knowledge (PK) and Marketing Specialty Area Tests are to be successfully completed prior to applying for North Carolina teacher licensing.

Second Major Requirements

One of the approved second majors:

1. Economics: ECO 201*, 202*, and six ECO electives at the 200-level or above.
2. Psychology: three courses from PSY 230, 240, 250, 260, 270, 280; two courses from PSY 435, 436, 438, 442, 444, 455, 456, 457, 460, 461, 462, 470, 471, 481, 483; and two additional PSY courses.
3. Sociology: SOC 314, 318, 450; two selected from SOC 232*, 320, 336 and 337; and three Sociology electives.

Note: Depending on the second major selected, certain courses can be applied toward the AULER requirements. These courses are indicated by an asterisk.

Electives

Electives sufficient to complete the total semester hours required for the degree.

Accelerated Masters Program for Undergraduates-
BS in Business and Marketing Education and MSBE in Business Education

The accelerated program  in Business and Marketing Education provides the opportunity for a student to complete a BS in Business and/or Marketing Education (122 hours) within a four-year period and to shorten the time required to finish the MS in Business Education degree.

Interested students should:

have some Advanced Placement credit upon admission to UNCG in order to reduce the number of required undergraduate hours. See courses on pp. 20-21 for which AP credit is available.

identify themselves as potential accelerated candidates early in their academic careers in order to receive appropriate advising. Although formal admission to an accelerated program usually occurs in the junior year, careful selection of undergraduate courses beginning in the freshman year is essential. Interested students should talk with the MSBE advisor in the department of Managemment and Marketing as early as possible.

earn a minimum GPA of 3.5 in their major and 3.0 in the University.

take one of the MSBE-approved standardized tests in the spring of the junior year.

seek admission to the Graduate School in the spring of the junior year.

take BME 610 in the fall of the senior year and BME 614 in the spring of the senior year.

Requirements for Combined Accelerated BS in Business & Marketing Education/MSBE in Business Education

A
AULER Component (36 hours max)
Hours
Hours reduced by
See additional AULER Area requirements and available
24
courses meeting more AP credit on p. 64.
than one requirement
Special AULER area requirements for this program:
Social and Behavioral Sciences (SB)-
6
-3
required ECO 101 or 201 (See D below) and one other
AULER Electives (EL)-
6
required PSY 121 and one other
Total Hours
36
Total Hours (reduced)
33
(-3)

The above reflects waivers approved for this program in the areas of Literature (BL or WL), 3 hours; Natural Science (NS), 3 hours; and Reasoning and Discourse (RD), 3 hours. See pp. 63-66 for a detailed listing of the complete AULER area requirements and courses meeting those requirements.

Select EITHER the Business Education or Marketing Education component below:

Business Education Component

B.
Major Requirements (18 hours)
1.
BME 463, 465, 469, 555
18
2.
See BME Director for teacher competency details
for North Carolina Business Licenses.
Total hours
18
C.
Related Area Requirements (42 hours)
1.
ACC 202, FIN 300 or 315; ISM 110, 210, 240;
42
MGT 200, 309, 330; MKT 320, 550; ELC 381;
CUI 390, 450, 470; HEA 201
2.
NTE Core Battery Tests: Communication Skills
and General Knowledge
3.
NTE Professional Knowledge and Business
Speciality Area Tests required for North Carolina
teacher licensing
Total hours
42
D.
Second Major Requirements
ONE of the approved second majors:
1.
Economics: ECO 201*, 202*, and six ECO electives
24
at the 200-level or above.
2.
Psychology: three courses from PSY 230, 240, 250, 260,
24
270, 280; two core courses from PSY 435, 436, 438,
442, 444, 455, 456, 457, 460, 461, 462, 470, 471, 481, 483;
and two additional PSY courses.
3.
Sociology: SOC 314, 318, 450; two selected from
24
SOC 232*, 320, 336 and 337; and three Sociology electives

Note: Depending on the second major selected, certain courses can be applied toward the AULER requirements.

Total hours
24
C.
Electives
8-11
Marketing Education Component
B.
Major Requirements (15 hours)
1.
BME 463, 465, 469, 555
15
Total hours
15
C.
Related Area Requirements (45 hours)
1.
ACC 202, FIN 300 or 315; ISM 110; MGT 200, 309, 312,
45
330; MKT 306, 307 (or 403), 320, 550; ELC 381; CUI 390,
450, 470; HEA 201
2.
NTE Core Battery Tests: Communication Skills
and General Knowledge
3.
NTE Professional Knowledge and Marketing
Speciality Area Tests required for North Carolina
teacher licensing
Total hours
45

D. Second Major Requirements

ONE of the approved second majors:

1.
Economics: ECO 201*, 202*, and six ECO electives
24
at the 200-level or above.
2.
Psychology: three courses from PSY 230, 240, 250, 260
24
270, 280; two core courses from PSY 435, 436, 438,
442, 444, 455, 456, 457, 460, 461, 462, 470, 471, 481, 483;
and two additional PSY courses.
3.
Sociology: SOC 314, 318, 450; two selected from
24
SOC 232*, 320, 336 and 337; and three Sociology
electives.
Note: Depending on the second major selected, certain courses can be applied toward the AULER requirements.
Total hours
24 or 21 or 24
C.
Electives
5-8
Total Undergraduate Semester Hours
122

E. Requirements for MS in Business Education (33 hours)

Senior Year (6 hours)
BME 610 (Fall) 3
BME 614 (Spring) 3
Summer following Senior year (3-9 hours)
BME 624 3
Electives 0-6
Graduate or 5th Year (18-24 hours)
Education courses 6
Technical content courses 12
Electives (0-6 semester hours, determined by 0-6
summer elective hours)
Total MSBE Semester Hours 33

BUSINESS ADMINISTRATION COURSES (BUS)

For Undergraduates

100 Global Business, Markets, and Society (3:3). Open to all students. Introductory exploration of the role of business in a free market society. Introduction to basic business terminology. Examination of current business issues facing actual companies.

105 Introduction to Business Skills Development (1:2). Development of business skills determined by employers as critical for success. Fosters development of skills early in a student's academic career to promote success in both college and work.

FINANCE, INSURANCE AND REAL ESTATE COURSES (FIN)

For Undergraduates

300 The Management of Personal Finance (3:3). May be used to fulfill major requirements ONLY for Business Administration and Business and Marketing Education; will count toward maximum permissible hours in the School.

Personal budgeting and accounting; borrowing money; buying on credit, personal income tax returns; saving and wise investment of savings; insurance; home ownership.

315 Business Finance I (3:3). Pr. admission to a program of study within The Bryan School or other professional program approved by the School. Recognition and analysis of financial problems. Integrated approach to financial management emphasizing basic concepts of valuation, investment, and financial structure.

320 Principles of Risk Management and Insurance (3:3). Pr. grade of C or better in 315; junior standing.Investigation of risk and the risk management process including the role of insurance. Social insurance, financial planning issues, employee benefits and pension and retirement planning are included.

325 Fundamentals of Real Estate (3:3). Pr. grade of C or better in 315; junior standing. Examination of principles, practices, and policies affecting real estate markets. Topics include the nature of real property, mortgages, real estate financing, and real property law.

330 Financial Institutions and Markets (3:3). Pr. grade of C or better in 315.Principal institutions and markets comprising the financial system; their roles in short-term, long-term and equity financing, interest rate determination and capital formation. Interrelationships between domestic and international and financial markets. Government policy objectives and regulations as influences on the financial system.

410 Business Finance II (3:3). Pr. grade of C or better in 315. Theory and practical application of capital budgeting, cost of capital and capital structure analysis, working capital management, and financial analysis and planning.

415 Advanced Corporate Finance (3:3). Pr. admission to a program of study within The Bryan School or other professional program approved by the School; 410. An examination of the interrelationships between major financial policy decisions. Topics include capital structure theory, corporate debt capacity, risk and capital budgeting, dividend policy, corporate restructuring, and mergers and acquisitions.

420 Real Estate Finance (3:3). Pr. grade of C or better in 315. Working knowledge of real estate finance. Topics include mortgage markets and institutions, methods and practices of real estate finance, and real estate appraisal and investment analysis.

430 Real Estate Investment (3:3). Pr. 315. Introduction to the foundations and practices in real estate investment. The principal emphasis is on real estate investment principles and concepts, the investment environment, financial analysis and practical applications.

442 Investments (3:3). Pr. 330. Investment principles and practices, investment policies, security analysis, and the mechanics and mathematics of security purchases. Long- and short-term fluctuations of security prices, functions of securities markets and regulatory bodies, and individual investment needs.

444 International Finance (3:3). Pr. 330. Examination of international finance from standpoint of the firm. Topics include international money and capital markets, foreign exchange markets, investments in foreign operations, as well as financing strategies for foreign operations.

449 Seminar in Finance (3:3). Pr. admission to program or other approved program; grade of C or better in 315. Independent study, research, and class discussion covering a topic or group of related topics of current interest in financial theory, policy, or practice. Topics may vary each semester.

471 Life Insurance and Financial Planning (3:3). Pr. 320. Emphasis on life insurance in the financial planning process. Explores the role of savings and investment and the creation, preservation, and taxation of wealth.

472 Property and Liability Insurance (3:3). Pr. 320. Examination of coverages and exclusions found in direct damage and indirect loss contracts and liability insurance contracts as risk management devices for the treatment of pure risk.

473 Risk Management (3:3). Pr. 320. Identification and evaluation of risk with emphasis on risk treatment. Attention given to risk financing, including cash-flow plans, self-insurance, and captive insurer alternatives.

499 Problems in Finance (3:3). Pr. senior majors or others by consent of instructor; grade of C or better in 315 May be repeated for credit with approval of Department Head. Independent study, research, and class discussion covering a topic or group of related topics of current interest in theory or policy of finance. Topics may vary from semester to semester.

For Graduate Students Only

613 Directed Studies (3).

663 International Financial Management (3:3).

699 Thesis (3).

800 Graduate Registration (0).

MANAGEMENT COURSES (MGT)

For Undergraduates

200 Management of Organizations (3:3). Pr. sophomore standing. An introduction to how managers coordinate human and material resources to achieve organizational goals. Effective management practices that can be applied to business, educational, governmental, hospital, and social service organizations.

301 Introduction to International Business (3:3). Pr. grade of C- or better in 312; admission to approved program. Introduction to the environmental factors which increasingly cause businesses to become international in the scope of their activities. Nature of global business and multinational organizations analyzed.

303 Experimental Course: Special Issues in Business/Marketing (3:3). Current issues involving U.S. firms which do business with the European Union or which are contemplating doing so. Introduction to in-depth look at doing business on the European continent. Subjects will vary.

309 Business Communications (3:3). Pr. junior standing and admission to approved program. Analysis and composition of effective business communiques, including both short and formal reports. Stresses the importance of communications to effective management of organizations.

312 Human Behavior in Business Organizations (3:3). Businesses as a generic class of organizations. Relation of individual worker and manager to organization and its impact upon them. Formal and informal groups. Management from behavioral point of view. Stability and change within business organizations.

313 Human Resource Management (3:3). Pr. grade of C- or better in 312. An analysis of how human resources contribute to organizational performance, and the management of those human resources including recruitment, selection, compensation, training and development, performance, appraisal, and union/management relations.

314 Industrial and Organizational Psychology (3:3). Pr. admission to approved program; grade of C- or better in 312. Introduction to industrial and organizational psychology with special emphasis on employee motivation, selection, training, and organizational determinants of employee behavior. (Same as PSY 314.)

315 Selection and Assessment in Organizations (3:3). Pr. admission to program of study within the Bryan School or other approved program; grade of C- or better in 312; 314 Basic principles of psychological measurement. Selection theory and utility theory. Various devices used for selection and their common use. Psychometric properties of assessment devices. Uses of assessment devices.

316 Compensation and Benefits (3:3). Pr. 314, 315; admission to approved program, grade of C- or better in MGT 312; Principles of compensation and benefits. Job analysis and job evaluation. Market surveys and their effects on pay structure. Performance pay and incentives. Benefits, services, and the comparable worth issue.

317 Training and Development in Organizations (3:3). Pr. 314; admission to approved program; grade of C- or better in MGT 312. Principles of training and development. Training needs, assessment, training solutions to organization problems, skill training, different training options, and ways of integrating new behavior and attitudes into the organizational system.

330 The Legal Environment of Business (3:3). Survey of the legal, political, and ethical environment in which business decisions are made. Anti-trust, employment, and consumer and creditor laws included. Federal, state, and international laws covered.

331 Legal Aspects of Business Transactions (3:3). Pr. admission to BS Accounting program. Subjects covered include court systems, contract and sales law, professional ethics, business political activities, anti-trust laws, international laws, and other matters of public policy.

332 Legal Aspects of Management (3:3). Pr. 330 or 331; admission to approved program, or permission of instructor. Securities regulations, negotiable instruments law, and debtor and creditor rights included. Also covered are legal relationships-partnerships, corporations, and principal-agency.

354 Women, Work, and Management (3:3). Pr. MGT 200 or SOC 211; junior standing. Examination of women's participation in the the U.S. labor force and work organizaitons with special attention to issues for women in management. Markham. (Same as SOC 354.)

375 Management Process Skills (3:3). Pr. grade of C- or better in 312; admission to approved program. Practical application of management theory. Processes for performing the basic management functions of decision making, planning, organizing, leading, and controlling. Application of the processes to management cases.

470 Small Business Management (3:3). Pr. grade of C- or better in 312; MKT 320, FIN 315 , ISM 360; admission to approved program. Application of management principles to small business organizations. How to start a new enterprise. Requirements for successful operation of a small business.

475 Employment and Human Resource Law (3:3). Pr. junior standing; grade of at least C- in 312 or permission of instructor; admission to approved program. National Labor Relations Act, Fair Labor Standards Act (including equal employment), and other statutes and court decisions relating to employment relations and their effect on managerial practices. (FA)

491 Business Policy and Strategy (3:3). Pr. 312, MKT 320, FIN 315, ISM 280, 360; senior standing; admission to approved program; pr. or coreq. MGT 330 (for Accounting majors, MGT 331). Capstone case course in top management policy and strategy determination. Students learn to integrate various business functions and to develop skills and judgment in solving problems of the organization as a total system in relation to its environment.

493 Honors Work (3-6). See prerequisites under Honors Program, XXX 493 (p. 379).

499 Problems in Management (3:3). Pr. senior majors or others by consent of instructor. May be repeated for credit with approval of department head. Independent study, research, and class discussion covering a topic or group of related topics of current interest in theory or policy of the business enterprise. Topics vary from semester to semester.

For Advanced Undergraduates

and Graduate Students

514 Organizational Communication (3:3). Pr. admission to the Bryan School of Business and Economics or other professional program approved by the School. Theories of interpersonal and oral communication in organizations. Emphasis upon the use of oral communication to accomplish organizational objectives. (Same as CST 514. )

519 Business Report Writing (3:3). Pr. 309 or permission of instructor. Continuation of 309. Emphasis on organizing and writing realistic business reports, including research methodology which precedes report preparation.

For Graduate Students Only

613 Directed Studies (3).

661 Business in the International Economy (3:3).

670 Entrepreneurial Management (3:3).

675 Issues and Problems in Industrial Relations (3:3).

689 Seminar in Leadership Development (6).

699 Thesis (3).

800 Graduate Registration (0).

MARKETING COURSES (MKT)

Please note: The following Marketing courses were formerly listed as Management (MGT) courses.

For Undergraduates

306 Introduction to Retailing (3:3). Introductory course in the fundamentals of store organization, management, and merchandising.

307 Selling and Sales Management (3:3). Special problems involved in marketing with emphasis on the sales process.

320 Principles of Marketing (3:3). Pr. junior standing and admission to approved program. General survey including marketing decision-making and models, buyer behavior, channels of distribution, and marketing research. Topics treated from a managerial viewpoint.

321 Advanced Marketing Management (3:3). Pr. ISM 110, ACC 202, ECO 250, grade of C- or better in MGT 320; admission to approved program. Advanced analysis and decision-making techniques in marketing, including some computer applications. Emphasis on strategic view of marketing rather than just tactical view and practical applications of marketing knowledge.

403 Marketing for Small Firms (3:3). Pr. grade of C- or better in 312 or 320; admission to approved program; senior standing. Special nature of small business and the marketing implications. Addresses general marketing issues and specific, "real world" marketing problems. Small business firms serve as clients for student consulting teams.

408 Operating Problems in Retailing (3:3). Pr. 306; junior standing; admission to approved program. Examination and evaluation of politics and practices in retailing, with emphasis on advertising and its economic significance.

418 Advanced Merchandising (3:3). Pr. 306, 307; junior standing; admission to approved program. Merchandising policies, buying, stock planning and control, and merchandise pricing in modern retail stores.

421 Promotion Management (3:3). Pr. grade of C- or better in 320; admission to approved program. Promotion process and decision criteria for making promotion management decisions. Emphasis on behavioral and communicative aspects of advertising, personal sales, and other promotional tools from a management decision-making viewpoint.

422 Fundamentals of Marketing Research (3:3). Pr. ECO 250, grade of C- or better in 320; admission to approved program. Marketing information systems, sampling theory, experimental design, psychological scaling techniques, longitudinal analysis. Particular attention to assumption structure underlying each technique. Case studies and problem approach. Student develops programs of action on basis of marketing research results.

424 Consumer Behavior (3:3). Pr. grade of C- or better in 320; junior standing; admission to approved program. Psychological and socioeconomic factors affecting consumer motivation, behavior, and buying decisions. Emphasis on current research on, and theory about, behavior of consumers as individuals and as members of socioeconomic groups.

426 International Marketing (3:3). Pr. grade of C- or better in 320; admission to approved program. Practical aspects of marketing goods across national boundaries. Documentary complexities of international marketing emphasized.

493 Honors Work (3-6). See prerequisites under Honors Program, XXX 493 (p. 379).

For Advanced Undergraduates

and Graduate Students

550 Directed Business Practice (1-4:1:3-12). Pr. permission of instructor, admission to the Bryan School of Business and Economics or other professional program approved by the School.

Planned work experience approved in advance by instructor. Regularly scheduled class attendance as well as reading, writing and skill practice assignments are required. (Same as BME 550)

BUSINESS AND MARKETING EDUCATION COURSES (BME)

For Undergraduates

413 Special Problems in Business and Marketing Education (1 to 3). Pr. junior standing. Opportunity for students to work individually on a problem of special interest. Student should secure recommendation from an instructor and consult with the Division Director before registering for the course.

463 Business/Marketing Education Instructional Materials and Methods (3:3). Pr. senior standing. Analysis, planning, and evaluation of instructions in business education and marketing education, including attention to special needs groups.

464 Business Education Instructional Materials and Methods (1:1). Pr. senior standing. Analysis, planning, and evaluation of instruction in business education, with special emphasis on computer education and office education.

465 Supervised Teaching (9). Pr. 463; ELC 381, CUI 390, 450, 470. Observation, teaching under supervision, and participation in the total school and related community activities of a teacher. Full-time responsibility for at least twelve weeks.

469 Business/Marketing Education Programs: Development, Organization, and Operation (3:3). Pr. senior standing. Emphasizes historical development and present organizational structure of business education and marketing education at the district, regional and state levels.

493 Honors Work (3-6). See prerequisites under Honors Program, XXX 493 (p. 379).

For Advanced Undergraduates

and Graduate Students

550 Directed Business Practice (1-4:1:3-12). Pr. permission of instructor, admission to the Bryan School of Business and Economics or other professional program approved by the School. Planned work experience approved in advance by instructor. Regularly scheduled class attendance as well as reading, writing and skill practice assignments are required. (Same as MKT 550)

555 Coordination of Work-Based Programs (3). Pr. junior standing. Philosophy, principles, strategies, techniques, and procedures for coordination of work-based programs. Emphasis on elements common to all areas of work-based programs. Review and analysis of pertinent research.

597 Survey of Pre-Vocational Education (3:3). Pr. junior standing and permission of division director. Designed primarily for pre-vocational education teachers. Emphasis on philosophy and organization of vocational education programs in North Carolina, curriculum and instructional design, sources and uses of occupational information and program evaluative measures.

598 Curriculum and Classroom Organization of Pre-Vocational Programs (3:3). Pr. junior standing and permission of division director. Designed for pre-service and in-service teachers of pre-vocational programs. Emphasis on curriculum development, teaching techniques, resources, facilities, and evaluation.

599 Selected Topics in Business and/or Marketing Education (1 to 3). Pr. junior standing and permission of division director. May be repeated for credit if content is changed. Study of topics of common interest to those interested in business and/or marketing education. Group discussion and study rather than independent study emphasized. Generally non-recurring topics studied.

For Graduate Students Only

610 Research in Business and Marketing Education (3:3).

611 Analysis of Research (3:3).

612 Field Study (1 to 3).

613 Independent Study in Business and/or Marketing Education (1 to 3).

614 Testing and Evaluation in Business and Marketing Education (3:3).

615, 616 Seminar in Teaching (1:1), (1:1).

620 Major Issues in Business and Marketing Education (3:3).

624 Administration and Supervision in Business and Marketing Education (3:3).

625 Curriculum Problems in Business and Marketing Education (3:3).

629 The Instructional Program in Vocational Office Education (3:3).

633 Principles and Philosophy of Vocational Business and Marketing Education (2 to 3).

699 Thesis (3).

800 Graduate Registration (0).


 
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