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Department of Business Administration

Marketing Courses (MKT)

New or amended courses for 2010–11

427 Personal Selling Internship (3:0:9)

Pr. junior or senior standing; 2.50 or higher GPA; C or better in MKT 320; or permission of instructor

Grade: Pass/Not Pass (P/NP)

Minimum of 100 hours planned work experience in an organization with a personal sales force. Instructor will provide placement or must approve placement in advance. (Same as ENT 427)

450 Marketing Internship (3:0:9)

Pr. MKT 320 and 422, 2.75 or higher GPA, and permission of instructor

Grade: Pass/Not Pass (P/NP)

Planned work experience in a marketing firm or the marketing department of a business/organization. Instructor must approve internship in advance.

Courses with new or changed prerequisites for 2010–11

320 Principles of Marketing (3:3)

Pr. ISM 110, ECO 201, ACC 201, CST 105, and any one of the following: MAT 115, 120, 150, 151, 191, 292; or admission to Bryan School approved program

Introduction to marketing with an emphasis on market segmentation, targeting, and positioning for consumer and business markets in domestic and international economics.

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