CARS Research
Research is currently
focused in the following areas:
Markets
and Consumption
- Consumer purchasing attitudes
and behaviors towards textiles and apparel
- Characteristics and measurement
of markets for technical and industrial textiles.
- Psychology of dress
- Textile recycling markets
- The '"grey" market
Strategy
and Marketing
- Measurement and characteristics
of markets and supply chains for textiles and apparel.
- Patterns of strategic development
and adjustment in national and international fiber, textile,
and apparel industries.
- Brand management
- Market orientation
Economics,
Politics, Technology and Trade
- Impact of trade policies
- Impact of information technology
Retailing
- Developments in international
textile and apparel retailing
- Retail strategy.
Product
Development
- Social construction of identity
through textiles and dress in culture and history.
- Historic costumes in performance
- New product development and
interfunctional involvement