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Four CARS Students Win YMA Scholarships
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Consumer, Apparel, and Retail Studies
CARS Research
Research is currently focused in the following areas:
Markets and Consumption
- Consumer purchasing attitudes and behaviors towards textiles and apparel
- Characteristics and measurement of markets for technical and industrial textiles
- Psychology of dress
- Textile recycling markets
- The '"grey" market
- Cultural contexts of consumption
- Textile and apparel industry
- Industry employment dynamics
Strategy and Marketing
- Measurement and characteristics of markets and supply chains for textiles and apparel
- Patterns of strategic development and adjustment in national and international fiber, textile, and apparel industries
- Brand management
- Market orientation
Economics, Politics, Technology and Trade
- Impact of trade policies
- Impact of information technology
Retailing
- Developments in international textile and apparel retailing
- Retail strategy
Product Development
- Social construction of identity through dress
- Historic costumes in performance
- New product development and interfunctional involvement
Design
- Wearable art design
- Textile design for digital printing
- Sustainable solutions in apparel design