December 2007

Catch the buzz
The Board of Visitors begins word of mouth campaign

The UNCG Board of Visitors (BOV) is buzzing about the university, with its new word of mouth campaign flying into high gear. BOV members recently engaged in a brainstorming session to come up with “proofs” of these key messages:

• UNCG is a prestigious top-tier university.
• UNCG makes life better for people through its five leadership areas — public policy and social change, education, science, business, and cultural leadership.
• UNCG is a great place where great people make great things happen and everyone can succeed.

The brainstorming groups had no problems finding bountiful evidence to support each of the key messages. Now their mission is to take the word out into the streets — to family, friends, colleagues, neighbors, people they meet at parties or individuals they chat with while waiting in line at the grocery store.

Try it for yourself. Think of some way that UNCG has touched your life, improved the community, or made an impact on you recently. Then share your story with a friend or two, and feel the buzz.