UNCG is a university like no other. From award-winning operas to scientific breakthroughs, the University is continually growing and evolving. But competition among universities and educational institutions has never been greater. Each day, a score of universities competes with UNCG to attract bright students and top-ranked faculty, to raise private funds for new initiatives and to receive equitable funds in state budgets. To help audiences identify and remember all that makes UNCG remarkable, the University is establishing its "brand" that is reinforced with a consistently presented image.
Everyone associated with the University has a responsibility to present a consistent message about UNCG. Without a cohesive visual identity, the University's audiences — primarily students, prospective students, parents, alumni, donors, elected officials and the media — are left wondering about a lack of unity. Presenting UNCG in a professional, consistent manner will answer that unspoken question and build awareness and pride among those connected to the University.
