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Branding Guru Speaks Sept. 21

By , University Relations



Carl Nichols Jr.

Carl Nichols Jr.

Carl Nichols Jr., co-author of “Why Johnny Can’t Brand,” will be the keynote speaker at a symposium 2-4 p.m. Sept. 21 in Elliott University Center Auditorium.

This annual symposium, free and open to the public, is presented by the Department of Consumer, Apparel, and Retail Studies. A book signing will follow Nichols’ speech.

Nichols has more than 25 years experience working with small start-up firms and business giants, such as Procter & Gamble, Coca-Cola and IBM. The book outlines an eight-week strategy to establish a top brand.

“Why Johnny Can’t Brand” is available for purchase at the UNCG Bookstore. It will also be available Sept. 21 beginning at 1:30 p.m. outside the EUC Auditorium.

Parking for the event is available in the Walker Avenue Parking Deck for $1 an hour.

For more information, call (336) 334-5250.

University Relations
Location: 500 Forest Street
Mailing Address: PO Box 26170, Greensboro, NC 27402-6170
Telephone:336.334.3783
Fax:336.334.4602
Last updated Tuesday, 19 September 2006
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