By Jill Yesko , University Relations
Contact: (336) 334-5371
Posted 7-11-07
Dr. Albert N. Link.
GREENSBORO, NC – Dr. Albert N. Link, professor of Economics at the Bryan School of Business and Economics and a representative to the United Nations Commission for Europe, is the co-author of the book “Innovation, Entrepreneurship and Technological Change.”
Dr. Donald S. Siegel, professor of Entrepreneurship at the University of California, Riverside Palm Desert Graduate Center and associate dean for graduate studies at the University of California-Riverside, is the co-author.
The book, published by Oxford University Press, presents a reader-friendly analysis and synthesis of the key approaches in economics and management as they relate to innovation, entrepreneurship and technological change.
The book provides definitions and historical examples of innovative technologies drawn from different sectors of the economy. It also includes a systematic analysis and synthesis of interdisciplinary literature on technology commercialization and entrepreneurship at universities, research parks and incubators.
