By Michelle Hines, University Relations
Contact: (336) 334-5371
Posted 2-28-08
GREENSBORO, NC – How do artists and arts entrepreneurs reach their audiences? Must artists struggle in anonymity waiting to be discovered? How can artists learn to promote themselves and to increase their visibility to media? And when artists are featured in media, how and why have they been chosen?
To find out how, UNCG is sponsoring a panel discussion on arts entrepreneurship and the media to be held Wednesday, March 5, at 4 p.m. in Room 130, Moore Nursing Building.
The event is sponsored by the Entrepreneurial Innovation in the Arts initiative (EIA), part of the BELL (Building Entrepreneurial Learning for Life) Forums at UNCG.
The panel will explore pertinent issues relating to publicizing arts and the relationship between the media and the arts community. Insights from artists as well as from those who serve as media “gatekeepers” for artists will be presented.
Panelists include:
• Jody Cauthen: UNCG Theatre manager and marketing manager for the North Carolina Theatre for Young People and Theatre 232, the collaborative summer theatre venue at Triad Stage.
• Jeri Rowe: Metro columnist for the News and Record and former managing editor of Triad Style and former editor of Go Triad.
• Carla Kucinski Seward: Editor of Go Triad and a member of a team of writers that launched Gannett’s first weekly publication dedicated to readers 18-34.
• Jim Tedder: Publisher of The Community Arts Café magazine and veteran performing and visual arts freelance writer.
• Jill Yesko: UNCG writer and public information officer and contributing writer for US Airways, Delta and Air Jamaica’s in flight magazines.
Begun in 2007, BELL initiatives are aimed at building entrepreneurial awareness and the application of entrepreneurial principles and resources for the transformation of academic units across campus. It is the cornerstone of UNCG’s response to the priorities and strategic directions that the UNCG Board of Governors has set for the university system in promoting economic development in the state that includes business, social, civic, cultural and academic pursuits.
For more information about the Entrepreneurial Innovation in the Arts initiative visit http://eia.uncg.edu.
