What We Do
The University Relations team strives to produce stories representing diversity across many areas of the university. Our staff is committed to pursuing and upholding equal representation among each of the seven professional schools and the College; equal representation of gender, age and ethnicity in a manner that is reflective of our campus community; and equal representation of the university's five leadership areas, which include Business, Cultural Leadership, Education, Public Policy & Social Change and Science.
These are the groups within our team and a description of the ways in which we are responsible for sharing the UNCG story.
Communications & Media
Writers, editors and media professionals comprise a central communications office for UNCG. We are committed to informing local and national audiences as well as our campus community about noteworthy university-related events and accomplishments. Working with the news media, we develop and market stories for print and online publications, highlighting UNCG's outstanding faculty, students, staff, learning environment, research and more.
Recent and archived news releases written by the Communications & Media staff can be located on the University News page. If you are preparing your own interview or story for a media outlet, you may find it helpful to review Media Relations Tips. Or if you are a faculty member who would like to represent your field and serve as a resource for local and national journalists, please visit our faculty experts page.
In addition to news releases, e-newsletters, etc., we also work in conjunction with other University Relations staff to produce:
- UNCG Magazine, the university's alumni magazine, which is published 3 times a year
- UNCG Research, the campus research magazine, published once yearly
- Campus Weekly, a newsletter for faculty and staff
- inspirechange.uncg.edu, a repository of stories about faculty, staff, student and alumni contributions to the community and beyond
Communications & Media plays an important role in crisis communications, working in cooperation with the Emergency Planning and Response Team (EPART), the Crisis Management Group and Campus Police. To be updated on important safety information and announcements, please visit the Emergency Information page.
Our professional creative team is made up of a director, designers and photographers who collaborate with marketing and communications staff within University Relations and across the university. We are involved in every part of the creative process from brainstorming concepts to the meticulous detail involved in managing a project to completion. Creative Services provides guidance on content development; medium and format; design, art, and photography direction; production; and print buying. We also manage the UNCG Brand Guide web site which houses a number of resources including the university graphic standards, such as the logo programs, and provide photography services that include head shots and the university's stock photography, which is available for viewing and downloading in the Image Library. Ultimately, the goal of the creative services team is to ensure that UNCG is presented in an engaging, consistent and professional manner.
The top goals for marketing communications are to build awareness and affinity to enhance institutional brand reputation and to establish a unique identity to define and elevate UNCG's distinctive qualities. These two goals are achieved through consistent and thoughtful storytelling across a variety of mediums targeting our external constituents – business and community leaders, alumni, donors and prospective students. Marketing communications are measured annually through a variety of research metrics to track brand performance.
University Relations equally values our internal constituents – the campus community. We strive to establish collaborative partnerships to provide effective messaging that not only serves the marketing communication needs of the university, but also the needs of our students, faculty and staff.
The inspirechange web site is one example of how University Relations brings together the local community and the campus community through storytelling. This interactive site highlights community partnerships and actively demonstrates how the university serves as a vital resource.
Working closely with other University Relations team members – writers, editors, graphic designers and photographers – Web Communications supports the marketing, information-sharing, fundraising, and affinity-building purposes of the UNCG web site. We maintain top level pages for the university and smaller sites for University Relations and University Advancement. In addition, Web Communications develops special administrative sites such as the Chancellor's Report web site.
Sites maintained include:
- UNCG home page and upper level pages
- UNCG Magazine
- Campus Weekly
- University News
University Relations is committed to helping maintain a consistent functionality and visual identity within the university's overall web presence and provide web and e-Media branding information on the UNCG Brand Guide web site. Web Communications staff members serve on university web committees and groups engaged in maintaining various aspects of the UNCG web environment. These include the Internet Oversight Committee (IOC) and the Web Accessibility Committee. These university web groups maintain a number of web development resources for the university community including the following: