Jiangang Huang
Assistant Professor
Marketing, Entrepreneurship, Hospitality & Tourism
Email Address: j_huang3@uncg.edu
Phone: 336.334.4975
Biography
Jiangang Huang is an Assistant Professor of Marketing in the Department of Marketing,
Entrepreneurship, Hospitality, and Tourism in the Bryan School of Business and Economics at
The University of North Carolina at Greensboro. His research interests focus on consumer-based
strategy, technology, and the intersection of digital technology and marketing. His research has
been published in journals including Journal of Business Ethics and Journal of Health
Communication. At UNC Greensboro, he is teaching Principles of Marketing, Social Media
Marketing, and Digital Marketing Analytics
Education
- Ph.D. University of Mississippi-Major: Marketing, Minor: Applied Statistics
- M.S. Fordham University-Major: Applied Psychometrics
Research/Publications
- Ezell, D., Bush, V., Shaner, B. M., Vitell, S., & Huang, J. (2022). “Challenging the Good life: An Institutional Theoretic Investigation of Consumers’ Transformational Process Toward Sustainable Living,” Journal of Business Ethics. https://doi.org/10.1007/s10551-021-05009-6
- Terui, S., Huang, J., Goldsmith, JV., Blackard, D., Yang, Y., & Miller, C. (2020). “Promoting Transformative Community Change for Equitable Health: Peer Education and Intervention for Pre-Exposure HIV Prophylaxis,” Journal of Health Communication, 25 (3), 191-203 https://doi.org/10.1080/10810730.2020.1730526