Bachelor of Fine Arts in New Media and Design

Students sit behind computer monitors and a large projector screen in New Media Design Class.

The Bachelor of Fine Arts in New Media and Design at UNC Greensboro degree is for students exploring the creative intersection of art and digital technology. It involves creating visual and interactive experiences for screens, apps, and immersive environments. Instead of using traditional physical mediums, this discipline utilizes software, coding, and digital tools to communicate, entertain, and solve problems

Bachelor of Fine Arts in New Media and Design Program Distinctions

The BFA in New Media and Design program features industry-standard digital workstations and production tools. Students utilize dedicated labs for video, animation, and physical computing, alongside robust checkout resources across campus

School of Art faculty are artists and designers, pursuing their independent creative research; receiving commissions, grants, and awards; participating in residencies, conferences, exhibitions, screenings, and installations; writing, publishing, presenting, and organizing workshops. Their creative activity brings broad insight into the field and innovative teaching to the classroom.

Woman turns pages of a storybook, copies of its illustrations on a computer behind her.

The New Media and Design Student Experience

Courses in the Bachelor of Fine Arts in New Media and Design program cover the diverse techniques, skills, and concepts that are important to artistic work in video/animation/motion, digital imaging, coding/interaction, typography, and visual communication.

Students learn a variety of research, production, and concept development methods. They also learn media histories and theories and how to use industry-standard visualization tools.

At the upper-level, they will be able to apply skills, approach complexity, and direct and manage projects independently. Internships offer chances for applied knowledge and complement coursework.

How to Apply to the New Media and Design Program

Students interested in the New Media and Design concentration complete UNCG’s undergraduate admission process and the School of Art application/audition process. All students pursuing a studio degree enter the department as candidates for a BA degree in Studio Art. Upon completion of the foundational program, students seeking to join the BFA program in New Media and Design will submit a portfolio of their work. Admission to any BFA concentration is contingent upon a successful portfolio review by a rotating committee of art department faculty.

After Graduating with your BFA in New Media and Design

Alumni from UNCG’s Bachelor of Fine Arts in New Media Design have a broad range of career paths including:

  • Graphic or Digital Designer
  • UX/UI Designer
  • Multimedia Artist
  • Animator
  • Web and Interactive Developer
  • Digital Media Specialist in Marketing and Communications

Frequently Asked Questions about the New Media and Design Degree

New media and design is an interdisciplinary field that blends artistic creativity with digital technology. It goes beyond traditional static formats (like print or broadcast) to create interactive, dynamic, and immersive digital experiences for screens, apps, virtual reality (VR), and augmented reality (AR).

Yes. The BFA in New Media and Design program features industry-standard digital workstations and production tools. Faculty are artists and designers, pursuing their independent creative research; receiving commissions, grants, and awards; participating in residencies, conferences, exhibitions, screenings, and installations; writing, publishing, presenting, and organizing workshops. Their creative activity brings broad insight into the field and innovative teaching to the classroom.

A New Media and Design degree prepares you for versatile, high-demand careers at the intersection of visual communication, marketing, and technology. You can work in digital design (UX/UI, web development, motion graphics), multimedia artistry, content creation, or digital marketing across advertising agencies, tech firms, and in-house corporate teams.

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Program Details

Degree Type: Bachelor's

College/School: College of Visual and Performing Arts

Program Type: Majors & Concentrations

Class Type: In Person

Catalog Name: Art, B.F.A. New Media and Design Concentration

Contact Us

Jennifer Hutchens
Administrative Support Associate
art@uncg.edu
336.334.5248