Image of Thomas Renedo

Marketing, Entrepreneurship, Hospitality & Tourism

Email Address: threnedo@uncg.edu

Phone: 336.256.1420

Biography

Prior to joining the UNCG Bryan School of Business and Economics, Tom was employed by Electronic Arts (EA SPORTS) in a Business Affairs/ Business Development capacity representing high profile EA studios and franchises.  Following 22 years of service with EA, Tom started his own consulting business in the Fall of 2023 focusing on content licensing and strategic partnerships. 

Tom brings an established track record in the sports and interactive entertainment industries with a wealth of experience in building key partnerships and managing successful licensing strategies across multiple categories.  Some of the notable partners he has worked with include the NFL & NFLPA, NHL & NHLPA, NCAA Football, NBA, NASCAR, PGA TOUR, Formula 1 (F1), LPGA, DP World Tour, Ryder Cup, USGA, PGA of America, R&A, IIHF and World Class Auto Manufacturers. 

Education

  • M.S., Sport Management Georgia Southern University
  • B.S., Management Clemson University

CV/Resume