Veronika Ponomarenko
Marketing, Entrepreneurship, Hospitality & Tourism
Email Address: v_ponomaren@uncg.edu
Phone: 336.334.5048
Biography
Dr. Veronika Ponomarenko is an Assistant Professor of Marketing at Bryan School of Business and Economics at University of North Carolina at Greensboro. She holds a Ph.D. in Business Administration (Marketing) from University of South Florida, a M.S. in Marketing from University of Cincinnati, and a B.S. in International Business from Taras Shevchenko National University of Kyiv, Ukraine.
Her research interests include consumer behavior and visual perception, advertising, and artificial intelligence. She has published articles in International Journal of Research in Marketing, Psychology & Marketing, and Journal of Advertising. Her work has also been presented at premier marketing conferences such as Winter AMA, Summer AMA, and AMS conferences.
At UNCG, Dr. Ponomarenko teaches MKT 422 Fundamentals of Marketing Research (face-to-face), MKT 424 Consumer Behavior (online and face-to-face), and MKT 499 Independent Study.
Education
- Ph.D., Business Administration (Marketing)-University of South Florida
- M.S., Marketing-University of Cincinnati
- B.S., International Business-Taras Shevchenko National University of Kyiv, Ukraine
Research/Publications
- Chen, Siyun, Veronika Ponomarenko, Linxiang Lv, and David Ahlstrom (article in press), “Visual Complexity, Brand Gender, and Ad Effectiveness,” International Journal of Research in Marketing. (CABS: 4, ABDC: A*)
- Chen, Siyun, Veronika Ponomarenko, Tingwen Xiao, and Linxiang Lv (2024), “Stop and Smell the Roses: How and When Busyness Impacts Consumers’ Preference for Minimalist Advertisements,” Psychology & Marketing, 41, 899–915. (CABS: 3, ABDC: A)
- Yu, Zhihao, Veronika Ponomarenko, and Luke Liska (2023), “How to Allocate White Space in Ad Design? The Impact of Product Layouts on Perceived Entitativity and Advertising Performance,” Journal of Advertising, 53(2), 215–229. (CABS: 3, ABDC: A)