Dear Colleagues,
I am writing to share that Tina McEntire, Vice Chancellor for Enrollment Management, will be retiring from UNCG on Aug. 1, and to recognize her extraordinary contributions to the University.
Tina will be concluding a 30-year distinguished career in the UNC System, including service at UNC Charlotte and the last six years at UNCG. During this time, she has led and supported high-impact initiatives across the UNC System, including directing a completion grant program and advising campuses on student success and enrollment.
She joined UNCG at a pivotal moment – the onset of the COVID-19 pandemic and a period of national enrollment decline – and was the first enrollment leader at UNCG to report directly to the Chancellor, reflecting the strategic importance of this work to the institution. In this role, she has provided innovative, decisive leadership marked by a results-driven, no-nonsense approach, and an unwavering commitment to the mission of the University.
Tina led a comprehensive transformation of our enrollment enterprise, rebuilding a fragmented structure into a coordinated, high-performing operation grounded in best practices and data-informed decision-making. She strengthened teams across all enrollment units and introduced the University’s first multiyear enrollment projections to guide strategy and planning.
Her leadership has delivered strong results in a challenging environment. Over the past three years, UNCG has grown total enrollment by 5.3%, with new student enrollment up 13% since 2022. Fall 2025 marked our largest enrollment in four years, including our biggest incoming undergraduate class since 2019 and the strongest graduate enrollment since 2021.
Tina also modernized our enrollment infrastructure, significantly improving service, efficiency, and the student experience. She expanded and diversified our enrollment pipelines – strengthening transfer pathways, reengaging stop-out students, growing opportunities for adult learners, and reaching students not previously considering higher education. In addition, she enhanced our financial aid strategy to extend access and supported continued growth in graduate enrollment through targeted digital marketing.
In August, Tina will begin a new chapter as a Principal and Senior Consultant with EAB, partnering with colleges and universities to address the same challenges and opportunities we have navigated at UNCG.
We are deeply grateful for Tina’s leadership and lasting impact on this University. Please join me in thanking her and wishing her all the best in her next chapter. We will share more information about next steps in the coming weeks.
Sincerely,
Franklin D. Gilliam, Jr.
Chancellor
