Master’s in Practitioner Research in Measurement and Evaluation

Advance your career by learning to turn data into actionable insights with UNC Greensboro’s Master’s in Practitioner Research in Measurement and Evaluation (PRiME). This fully online program prepares working professionals to design research, evaluate programs, and use evidence to improve outcomes across education, nonprofit, government, healthcare, and business settings. Whether you’re looking to strengthen your analytical skills, lead organizational improvement, or expand your career opportunities, you will graduate ready to make informed decisions that create meaningful impact.

No prior research or evaluation experience is required.

Master’s in Practitioner Research in Measurement and Evaluation Program Distinctions

The Master’s in Practitioner Research in Measurement and Evaluation (PRiME) program is intentionally designed for professionals from a variety backgrounds. Whether you’re a teacher, administrator, nonprofit leader, or organizational professional, PRiME builds research skills progressively without requiring prior experience.

Practice‑First Training: Students learn research by doing it — using real datasets, authentic problems, and applied projects drawn from education, policy, and organizational contexts.

Methodology‑First (Not Discipline‑Bound): PRiME focuses on research skills that transfer across roles and fields, rather than locking students into a single discipline.

Integrated Research Approaches: Students build strength across —

• Quantitative, qualitative, and mixed‑methods research
• Measurement, assessment, and validity
• Program evaluation design and use
• Data analysis for decision‑making

National Expertise, Student‑Centered Teaching: Learn from faculty who bring expertise in educational research, measurement, psychometrics, and program evaluation into the classroom. These dedicated scholars combine nationally recognized research with personalized mentorship to help students succeed throughout the program and apply their skills in real-world settings.

Supportive by Design: The curriculum builds skills progressively, making advanced research training accessible to students from diverse academic and professional backgrounds.

The Experience As a PRIME Student

In PRiME, student do not just learn about research, they learn how to use it. From the start, the program builds practical skills students can apply across careers, industries, and professional interests. Rather than being limited to one discipline, PRiME teaches students how to use research, measurement, and evaluation methods to solve real-world challenges. These versatile skills prepare you to adapt, make data-informed decisions, and create impact wherever your career takes you.

Complete the 30-credit-hour program in approximately two years through a flexible, fully online format designed for working professionals. PRiME allows you to balance graduate study with career and personal commitments while building expertise at your own pace. The program’s intentionally structured coursework guides you from foundational concepts to advanced research skills, helping you develop the confidence and competence to become an effective practitioner-researcher—regardless of your academic background.

PRIME Admissions REQUIREMENTS

Applicants for the PRiME program are required to submit:

• Official undergraduate transcripts
• Two letters of recommendation
• Statement of purpose
• Curriculum vitae (CV or résumé)
• Increased proficient scores (*international applicants)

After Graduating With Your Master’s in Practitioner Research in Measurement and Evaluation

With advanced skills in research, measurement, and evaluation, PRiME graduates are ready to advance their careers in a variety of high-demand fields. Graduates move into roles that shape programs and decisions across sectors, including:

• Program Evaluator: Assessing the effectiveness of educational or social programs to drive improvement.
• Research Analyst: Designing studies and analyzing data to solve complex organizational problems.
• Psychometrician: Developing and validating educational tests, professional certification exams, and psychological scales.
• Assessment Coordinator: Managing large-scale testing and reporting systems within educational institutions.
• Director of Institutional: Research guiding university strategy through data analysis of student success and enrollment.