Jin Su
Associate Professor
Consumer Apparel-Retail Studies
Email Address: j_su@uncg.edu
Phone: 336.256.0290
Areas of Expertise
Apparel Branding Strategies, Consumer Behavior, Data Analytics, Fashion Merchandising, Global Supply Chain Management in Apparel Industry, Retailing, Sustainability in Apparel Industry
About
Dr. Jin Su joined the Department of Consumer, Apparel, and Retail Studies (CARS) at UNCG in 2016. She is passionate about researching the dynamics in the textile, apparel, fashion, and retail industries with a strong focus on sustainability. Specifically, Dr. Su’s research interests include apparel global sourcing and supply chain management, fashion brand marketing, and sustainable consumer behavior.
Dr. Su has published many peer-reviewed journal articles in high impact journals, including Clothing & Textiles Research Journal, Journal of Fashion Marketing and Management, Social Responsibility Journal, International Journal of Retail & Distribution Management, International Journal of Consumer Studies, Young Consumers, Journal of Consumer Marketing, Journal of Product & Brand Management, Industrial Management & Data Systems, Asia Pacific Journal of Marketing and Logistics, Family and Consumer Sciences Research Journal, The Journal of The Textile Institute, etc. Dr. Su co-edited a book entitled Chinese Consumers and the Fashion Market. In addition, she has presented over 100 papers at national and international conferences. Dr. Su has served as the Co-Chair of the Conference Abstract and Paper Review Committee for International Textile and Apparel Association (ITAA) and Chair of the Textile and Apparel Industries Track for ITAA conferences. She also served on the Editorial Board for Clothing and Textiles Research Journal and is serving on the Editorial Advisory Board for Young Consumers.
Dr. Su is dedicated to undergraduate and graduate student mentoring and advising, and she has served as a major professor for many master’s and doctoral students. She is serving/served as the Dissertation Committee Chair/Co-Chair for seven doctoral students.
The quality and impact of Dr. Su’s research were recognized by prestigious awards (e.g., ITAA Paper of Distinction Award in 2020 and 2023 and Most Promising New Research Award in 2019). In 2023, Dr. Su received the prestigious ITAA Mid-Career Excellence Award due to her record of productive, independent, and impactful peer-reviewed research.
Educational Background
Doctor of Philosophy
Major: Textile Products Marketing
Minor: Statistics
The University of North Carolina, Greensboro (UNCG), North Carolina, USA
Master of Science
Major: Business Management (Textile & Apparel Merchandising Concentration)
Renmin University of China, Beijing, China
Bachelor of Engineering
Major: Textile Products Design
Tianjin Polytechnic University, Tianjin, China
SCHOLARLY PUBLICATIONS
1. Iqbal, M. A., & Su, J. (In press). Apparel professionals’ perception of sustainability-related technology: A structural equation modelling approach. Research Journal of Textile and Apparel. DOI: https://doi.org/10.1108/RJTA-04-2023-0040
2. Gil, M. S. S., Su, J., Watchravesringkan, K., & Taras, V. (In press). Do cosmopolitans care about the world? The effect of cosmopolitanism on the consumption of sustainable apparel. Journal of Fashion Marketing and Management. DOI: https://doi.org/10.1108/JFMM-07-2022-0143
3. Karpova, E., Su, J., Carrico, M., Welsh, D., Bang, H., & Nasibli, N. (In press). Promoting social mobility of high school students: Development and assessment of an applied STEM camp in fashion and entrepreneurship. International Journal of Fashion Design, Technology, and Education. DOI: https://doi.org/10.1080/17543266.2023.2297191
4. Tong, X., & Su, J. (2023). An empirical investigation into the effectiveness of cost transparency: Evidence from apparel brands. Journal of Marketing Communications, 29(8), 796-821. DOI: https://doi.org/10.1080/13527266.2022.2086285
5. Wu, H., Hodges, N., Su, J., & Seo, S. (2023) Investigating the role of apparel supplier satisfaction in developing a collaborative buyer-supplier relationship: A power-dependency perspective. Journal of Fashion Marketing and Management, 28(1), 81-98. DOI: https://doi.org/10.1108/JFMM-09-2022-0185
6. Su, J., Iqbal, M. A., Haque, F., & Akter, M. M. K. (2023). Sustainable apparel: A perspective from Bangladesh’s young consumers. Social Responsibility Journal, 19(9), 1654-1670. DOI: https://doi.org/10.1108/SRJ-01-2022-0035
7. Wu, H., Su, J., & Hodges, N. (2023). Investigating the role of open costing in the buyer-supplier relationship: Implications for global apparel supply chain management. Clothing and Textiles Research Journal, 41(2), 154–169. DOI: https://doi.org/10.1177/0887302X21993501
8. Myin, M. T., Su, J., Wu, H. (J.), & Shen, H. (2023). Investigating the determinants of using clothing subscription rental services: A perspective from Chinese young consumers. Young Consumers, 24(1), 95-113. DOI: https://doi.org/10.1108/YC-06-2022-1547
9. Su, J., Hodges, N., Wu, H. (J.), & Iqbal, M. A. (2022). Coping with the COVID-19 pandemic: Evidence from the apparel industry in Bangladesh and China. Journal of Fashion Marketing and Management. DOI: https://doi.org/10.1108/JFMM-08-2021-0213
10. Mortimer, G., Grimmer, M., Grimmer, L., Wang, S., & Su, J. (2022). A cross cultural examination of “off-price” fashion shopping. International Journal of Retail & Distribution Management, 50(12), 1494-1517. DOI: https://doi.org/10.1108/IJRDM-09-2021-0457
11. Tong, X., & Su, J. (2022). Exploring T-shirt slogans by content and thematic analysis. International Journal of Fashion Design, Technology and Education, 15(3), 277-286. DOI: https://doi.org/10.1080/17543266.2022.2032383
12. Bang, H., & Su, J. (2022). Who uses virtual wardrobes? Investigating the role of consumer traits in the intention to adopt virtual wardrobes. Sustainability, 14(3). DOI: https://doi.org/10.3390/su14031209
13. Iqbal, M. A., Su, J., & Hasan, S. (2022). Skill and knowledge requirements for logistics professionals in the apparel industry of Bangladesh: An importance-expertise matrix analysis. International Journal of Fashion Design, Technology and Education, 15(1), 45-56. DOI: https://doi.org/10.1080/17543266.2021.1992514
14. Su, J., Wood, A. M., & Gargeya, V. B. (2022). Sustainable entrepreneurship in the apparel industry: Passion and challenges. The Journal of The Textile Institute, 113(9), 1935-1941. DOI: https://doi.org/10.1080/00405000.2021.1957276
15. Su, J., & Tong, X. (2021). Catching silver consumers in China: An integrated model of Chinese older adults’ use of social networking technology. Asia Pacific Journal of Marketing and Logistics, 33(9), 1903-1917. DOI: https://doi.org/10.1108/APJML-05-2020-0352
16. Tong, X., & Su, J. (2021). Country-of-origin effects in celebrity endorsements: The case of China. International Journal of Fashion Design, Technology and Education, 14(2), 205-217. DOI: https://doi.org/10.1080/17543266.2021.1909662
17. Byrd, K., & Su, J. (2021). Investigating consumer behaviour for environmental, sustainable and social apparel. International Journal of Clothing Science and Technology, 33(3), 336-352. DOI: https://doi.org/10.1108/IJCST-03-2020-0040
18. Su, J., & Tong, X. (2020). An empirical study on Chinese adolescents’ fashion involvement. International Journal of Consumer Studies, 44(3), 232-242. DOI: https://doi.org/10.1111/ijcs.12564