Bachelor's in Entrepreneurship

The Bryan School’s B.S. in Entrepreneurship degree program is distinguished by its innovative approach. You’ll engage in hands-on learning by creating concept models, feasibility studies, business plans, and implementation strategies for both businesses and innovative ventures. The program not only equips you with essential skills for starting and growing a business, but also nurtures creativity and innovation applicable in any organizational context, whether for-profit or nonprofit. This unique model has earned national recognition, establishing the Bryan School’s Entrepreneurship program as a leader among institutions in North Carolina.

Entrepreneurship degree Program Distinctions

• This program has won eight international and national awards, including the Deshpande Foundation’s Excellence in Curriculum Innovation, and Best Emerging Program from the U.S. Association for Small Business & Entrepreneurship.
• Faculty members are recognized internationally and are connected to successful entrepreneurs, business owners, and investors who provide relevant insights to students in today’s market. 
• Accreditations and affiliations include:
  • AACSB
  • Collegiate Entrepreneurs Association
  • Global Consortium of Entrepreneurship Centers
  • Small Business Institute

The Entrepreneurship Student Experience

• After completing entrepreneurship foundation courses, you can choose elective courses from discipline areas of interest across campus, including:

• This program emphasizes hands-on learning. Many courses require an external project working directly with an entrepreneurial endeavor or other projects focused on business challenges in today’s global market economy.
• Seeking maximum flexibility? The B.S. in Entrepreneurship is available as a fully online four-year degree or a fully online minor.
• An internship is highly encouraged for the major and minor. Bryan School events like Company Spotlights connect you with the local business community and globally recognized firms, offering valuable insights into available internship and employment opportunities.
• There are a variety of student organizations available, such as Alpha Kappa Psi, Beta Gamma Sigma, Collegiate Entrepreneurship Organization (CEO), North Carolina Sales Institute, Spartan Investment Club, the National Millennial and Gen Z Community, American Marketing Association, Net Impact, and THREADS. 
• To learn more about the Entrepreneurship Minor, which is open to all students on campus, click here.

Build Key Entrepreneurial Skills with the B.S. in Entrepreneurship 

UNCG’s B.S. in Entrepreneurship degree program helps you develop the core skills you need to establish, develop, and run a successful business. Whether your focus is on the private sector, the arts world, esports, tech, or education, some of the entrepreneurial studies you’ll master include: 

• Design Thinking and Entrepreneurial Thinking to help you identify and solve real-world issues by taking new approaches to dynamic situations. 
• Sustainable Entrepreneurship gives you insights on how to address pressing environmental and social issues through an entrepreneurial lens. 
• Entrepreneurial Finance builds your financial knowledge, including forecasting, analysis, capital management, and many more areas to support the development of start-up and existing businesses. 
• Feasibility Analysis and Business Plan development are a key part of the entrepreneur’s toolbox. You’ll learn how to create a sustainable feasibility plan for a new venture, and further develop it into a working business plan. 
• Global Franchising introduces you to the many opportunities in franchised business, whether as a franchise owner or operator. 
• Social Entrepreneurship explores pressing social issues and how entrepreneurship can help solve them through ethical, sustainable, scalable innovation and value creation. 
• Writing for Professionals and Entrepreneurs sharpens your communication skills to help you create clear, concise, compelling written materials, as well as identifying your audience and optimizing collaboration. 
• Professional Selling is a core element of successful entrepreneurship. You’ll polish your skill set in creating effective and successful sales presentations to business and consumers, including direct sales. 
• Economics of Technology connects you with the fast-paced tech environment, helping you identify strategic opportunities in R&D, patents, invention, and innovation. 

After Graduating with your Entrepreneurship Degree

Graduates have obtained employment at companies such as Google, Volvo, and Berkshire-Hathaway Real Estate. They have also started their own companies in clothing lines, guitars, restaurants, food products suppliers, industrial services, retail stores, employment services, and the online marketplace.

Potential career paths include:

FAQs about the bachelor’s in entrepreneurship