Business Administration, M.B.A. Marketing Concentration


The UNCG MBA curriculum emphasizes an interdisciplinary approach to decision making in an ever-changing business environment where globalization and sustainability are impacting the way all organizations function. With classes on brand management and consumer behavior, the Marketing concentration allows our students to further focus and customize their studies.

Program Distinctions

Only 1% of business schools worldwide share the Bryan School’s dual AACSB accreditation in business and accounting.

The Student Experience

  • Students pursuing the UNCG MBA will define their vision, achieve career goals, and build their network and personal brand.
  • Students will prepare to solve problems innovatively, globally, sustainably, and ethically to make an impact within their current organization – even before graduating. 
  • A variety of learning experiences include lectures and discussions, group projects, projects with area businesses, and more.
  • As a Bryan School student, you will have access to our dedicated Graduate Student Career and Professional Development Specialist who is ready to help you develop your professional self. Whether it’s mock interviews, resume revisions, internship searches, or one-on-one career coaching, the specialist is here to focus on the specific needs and professional goals of our graduate students.  

After Graduation

Students gain a solid foundation in general management practice as well as the opportunity to develop depth or breadth in subject areas that support career goals. Graduates of the MBA program work in positions such as:

  • Chief Operating Officer
  • Chief Executive Officer
  • Senior Commercial Relationship Manager
  • Vice President
  • Policy Officer
  • Portfolio Analyst
  • Global Procurement Management
  • Credit Analyst

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Program Details

Degree Type: Master's

College/School: Joseph M. Bryan School of Business and Economics

Program Type: Majors & Concentrations

Class Type: In Person,Online

Contact Us

Ms. Jennifer Chapman
Assistant Director Graduate Recruitment

Ms. Savannah Martin
Graduate Recruitment Specialist