Bachelor's in Hospitality and Tourism Management

Offering both on-campus and online options, the Bachelor of Science in Hospitality and Tourism Management prepares you for a wide range of management roles in sectors such as hotels, restaurants, event planning, travel, tourism, attractions, craft beverages, experience management, and more — even the exciting, fast-growing world of esports.

You’ll complete core courses that provide a solid foundation in hospitality and tourism management, while also selecting electives to tailor your education to specific industry segments. Elective courses include hotel and lodging operations management, destination management, sustainable food and beverage practices, revenue management, event planning, wine appreciation, and attraction management, among others.

This comprehensive program not only imparts essential industry knowledge but also fosters critical skills such as leadership, communication, and strategic thinking, preparing you to excel in a dynamic and rapidly evolving global field. With hands-on learning opportunities and industry connections, you’ll be well equipped to embark on a successful career in this diverse sector.

Hospitality & tourism degree Program Distinctions

Our Hospitality and Tourism program accreditations and affiliations include:

• Travel and Tourism Research Association
• Guilford County Hotel Association
• Piedmont Triad Destination Marketing Organization
• Sustainable Tourism and Hospitality Club
• University of North Carolina at Greensboro Chapter — ETA SIGMA DELTA International Hospitality Management Society (Honor Society)
• North Carolina Restaurant and Lodging Association — Member
• American Hotel & Lodging Association — Member
• North Carolina Travel Industry Association — Member
• AACSB accreditation

Go Beyond Campus — the 100% Online B.S. in Hospitality & Tourism Management 

The Bryan School’s B.S. in Hospitality and Tourism Management degree is available in a convenient 100% online option for maximum flexibility, allowing you to learn around your work and life schedule, no matter where you are. 

• Our online program features the same dynamic, focused courses as our on-campus hospitality and tourism management degree, taught by the Bryan School’s exceptional on-campus faculty, and tailored to your unique life and career needs as an online student.  
• Enjoy the full suite of Bryan School support services, including dedicated career advising and professional development.  
• Build a network of peers and future colleagues and collaborators across the country and around the world, increasing your professional opportunities in this global industry employing over 330 million people… and growing. 
• Graduate with the same distinguished Bryan School of Business and Economics Hospitality and Tourism Management degree as your on-campus colleagues.

Level Up with Esports Management 

The B.S. in Hospitality and Tourism Management offers a unique Esports Management concentration, your play pass to management and marketing opportunities in this dynamic, rapidly growing multibillion-dollar global gaming and entertainment field. If you’re looking to explore careers in esports management and operations, whether it’s event management, marketing, strategic planning, or more, this is your chance to get in the game. 

A Powerful Business Curriculum with a Distinct hospitality Focus 

Your Hospitality and Tourism Management degree includes the Bryan School Common Business Core curriculum, a suite of business-focused courses designed to develop your personal and professional competencies in a range of essential sales, marketing, finance, management, and strategy areas. Choose your Hospitality and Tourism Management concentration for deeper-dive courses on tourism, events management, sales, entrepreneurship, promotions management, and much more. You’ll graduate with a truly well-rounded set of core business knowledge and skills, coupled with extensive hands-on experience and a unique focus on the career areas you’re most passionate about, whether it’s in event planning, hospitality management, sustainable tourism, esports marketing and promotion, or many other professional opportunities. 

The hospitality & tourism Degree Student Experience

• Explore a diverse range of topics that prepare you for various roles in the hospitality and tourism industry, including hotel and lodging management, restaurant management, destination management, food and beverage management, revenue management, event planning, and wine and craft beverage administration.
• Benefit from extensive networking opportunities with industry employers through guest speakers and student organizations like the Hospitality and Tourism Student Club. Our program boasts partnerships with numerous local and global organizations, including Proximity Hotel, O. Henry Hotel, Marriott Hotels, GIA Restaurant, Guilford County Hotel Association, and the Piedmont Triad Destination Marketing Organization. Plus, many of our alumni hold key management positions or own local businesses, providing valuable connections in the field.
• Build out your Hospitality and Tourism Management degree with valuable optional certifications in food service safety, hotel industry analytics, and responsible alcohol service:
  • AHLEI Management of Food and Beverage Operations 
  • AHLEI Hospitality Facilities Management and Design 
  • AHLEI Revenue Management

Your Gateway to Graduate Options 

Your Bryan School B.S. in Hospitality and Tourism Management degree is just the start of your future opportunities.

• Our Accelerated Master’s Programs offer you the outstanding opportunity to pair your bachelor’s degree with a range of top-ranked Bryan School graduate degrees. Earn dual bachelor’s and master’s degree credit for your coursework, and graduate with both degrees with just one additional year of study — no GRE or GMAT required. Options include our top-ranked Bryan School MBA, M.A. in Applied Economics, and M.S. in International Business, offering specialized expertise to advance your career.  
• Pursue a traditional graduate degree such as our nationally respected Bryan School master’s degrees. High-performing options include our Bryan MBA, M.S. in Retail Studies, or our unique, fully online M.S. in International Business, which you can earn in as little as one year of full-time graduate study. 
• Advance your learning without committing to a full master’s degree with our Bryan School graduate certificates, 18 career-enhancing certificate programs that align with a number of industry professional certifications. Stack your graduate certificates and credit them towards a future full master’s degree, while further strengthening your Hospitality and Tourism Management degree. 
• Sample the graduate experience and earn transferable credit towards the Bryan School MBA or M.A. in Applied Economics, or another graduate degree, with the Bryan Prelude program. Bryan prelude allows you to take select graduate business courses for one semester and see if graduate school is the right fit for you. 

A Global Career Begins with Global Study: Study Abroad Opportunities 

The hospitality and tourism management sector is a global industry, supporting over 330 million jobs worldwide, and representing 10% of the global workforce. If you’re looking to experience the world and enjoy a truly international career, B.S. in Hospitality and Tourism Management degree students are strongly encouraged to take advantage of UNCG’s Study Abroad program. Earn UNCG course credit while spending a semester studying in another country and experiencing its culture, and enjoy a truly unique life and learning experience. UNCG’s Study Abroad office has some great options for B.S. in Hospitality and Tourism Management degree students, just the beginning of your global opportunities. 

Put Your hospitality & tourism management Degree to Work Before You Graduate 

UNCG partners with several major local, national, and global employers in the hospitality and tourism sector to offer our B.S. in Hospitality and Tourism Management degree students valuable internships and paid work experience. Our partners include the Walt Disney Company, Marriott International, Darden Restaurants (Ruth’s Chris Steak House, Olive Garden, The Capital Grill, LongHorn Steakhouse), Quaintance-Weaver Hotels and Restaurants (Proximity Hotel, Print Works Bistro, O.Henry Hotel, Lucky 32, Green Valley Grill) and more. Many of our students go on to work with these employers after graduation — part of the reason nearly 100% of our graduates are employed within six months of graduation. 

After Graduating with your bachelor’s in hospitality & Tourism management

Nearly 100% of our graduates are employed within six months, with 89% employed within three months of graduation. Our graduates have gone onto careers with companies such as Marriott International, the Walt Disney Co., Darden Restaurants, Quaintance-Weaver Restaurants & Hotels, VisitNC, and the Greensboro Convention & Visitors Bureau.

Potential hospitality and tourism management career paths you can explore include:

• Hotel management
• Hotel sales
• Luxury resort management
• Casino operations
• Cruise ship and theme park management
• Esports management and operations
• Tourism destination management
• Concert promotion
• Wedding planner
• Food and beverage manager
• Sommelier
• Wine and craft beverage manager

…and many more.