Bachelor's in Marketing - Digital Marketing

Digital marketing utilizes social media platforms to engage audiences and promote products and services to both existing and prospective customers. The global social commerce market was valued at approximately US $727.63 billion in 2022 and is projected to grow by 31.6% from 2023 to 2030. In today’s digital landscape, proficiency in digital and digital marketing is highly sought-after. Developing a solid understanding and skillset in digital marketing with our B.S. in Marketing — Digital Marketing degree can unlock exciting career opportunities for you.

Digital marketing degree Program Distinctions

• Required courses cover crucial topics including social media marketing, digital marketing analytics, consumer behavior, and marketing management.
• Learn high-demand technical and digital marketing skills, such as SEO (search engine optimization), SEM (search engine marketing), web analytics (e.g., Google Analytics), A/B testing, and email marketing.
• Our accreditations include SACS and AACSB. Only 1% of business schools worldwide share the Bryan School’s dual AACSB accreditation in business and accounting.
• The Bryan School’s B.S. in Marketing, as well as our other concentrations in Strategic Marketing and Professional Selling, are offered on campus as well as online.

your future is online — just like our program

The Bryan School’s B.S. in Marketing — Digital Marketing degree is available in a convenient 100% online option for maximum flexibility, allowing you to learn around your work and life schedule, no matter where you are.  

• Our online program is tailored to your unique life and career needs as an online student features the same dynamic, focused courses as our on-campus digital marketing degree, taught by the Bryan School’s exceptional on-campus faculty, and tailored to your unique life and career needs as an online student.  

• Enjoy the full suite of Bryan School support services, including dedicated career advising and professional development.  

• Build a network of peers and future colleagues and collaborators that stretches around the globe and reflects the dynamic online professional world of digital marketing.  

• Graduate with the same distinguished Bryan School of Business and Economics digital marketing degree as your on-campus colleagues.  

the skills you’ll gain with your Digital marketing degree

The Bryan School’s B.S. in Marketing — Digital Marketing degree builds a range of essential professional skills in public relations, marketing, brand management, analytics, and more — with a tailored approach to the dynamic public-facing world of social media. In addition to deep dives on core principles of digital marketing, management, and data analytics, choose from electives that range from professional selling, to marketing research, to the fast-growing multibillion-dollar global business of esports management.  

Across the board, you’ll develop valuable career skills in: 

become a certified Digital marketing expert

Beyond the comprehensive marketing education you’ll receive with your B.S. in Marketing — Digital Marketing degree, you can further enhance your career by earning powerful additional certifications that set you apart as a marketer, at no extra cost. These in-demand digital marketing certifications include: 

• Hootsuite™ Certified 
• HubSpot Social Media Marketing (I and II) 
• Google Analytics 4 
• Semrush Marketing Analytics

The Digital marketing Student Experience

• The Bryan School offers a hands-on learning experience. You’ll complete projects for real companies in multiple courses, including Buyer Behavior, Market Research, Digital Marketing Analytics, Advanced Marketing Management, and International Marketing.
• Events like Company Spotlights connect you with the local business community and globally recognized firms, offering valuable insights into available internship and employment opportunities.
• There are plenty of other employer networking opportunities through student organizations such as the American Marketing Association and North Carolina Sales Institute Business.
• Other student clubs include Alpha Kappa Psi, Beta Gamma Sigma, the National Millennial and Gen Z Community, Spartan Investment Club, and THREADS.

Start One Step Ahead with Career Services Support 

As a Bryan School of Business and Economics student, you’re supported by the robust career services and preparation resources we offer. Every year of your digital marketing degree, you’ll benefit from professional development opportunities in the classroom and the workplace. Plus, we help you develop the personal and professional skills employers tell us they’re most looking for with our four-course Bryan Blueprint Series program and the Bryan Gold career readiness challenge app. And because we believe in a holistic approach to your personal, academic, and professional well-being, our Team Leader Program offers unique leadership experience that 97% of our students say has a positive impact on their success. 

After Graduating with a bachelor’s degree in digital marketing

Your Bryan School digital marketing degree opens up a wide range of professional opportunities in social media and digital marketing, a field the Bureau of Labor Statistics projects to outpace most other professions with double-digit growth — 10% or more, depending on the role (BLS, 2022) — over the coming decade. Social media specialist salaries currently range between US $54,000–$56,000 per year on average (indeed.com, Dec. 2024), while marketing managers earn an average of US$157,480, according to the BLS (BLS, December 2024). 

Job opportunities for graduates of our B.S. in Marketing — Digital Marketing can include: 

FAQS about the bachelor’s in Digital marketing