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Consumer, Apparel, and Retail Studies
Graduate Faculty
Melanie Carrico, Associate Professor
Design - wearable arts, textile and surface design, technical design, digital textile printing, computer aided design.
Nancy
J. Nelson Hodges, Ph.D., Professor, Director of Graduate Studies
Issues of dress, gender identity, and consumer behavior; education and employment of women in the US and North Carolina apparel industry; epistemological and methodological components of apparel consumer research; qualitative and interpretative inquiry into dress, consumption, and human behavior.
Byoungho Jin, Ph.D., Putman and Hayes Distinguished Professor
International Apparel Retailing; Cross-Cultural Consumer Behaviors and Retail Studies; Apparel Branding Strategies; Global Supply Chain Management in Apparel Industry; Retailing in Emerging Markets
Gwendolyn S. O'Neal, Ph.D., Professor and Department Chair
Meanings assigned to apparel products and their impact on preferences and behavior; clothing related violence; African American aesthetic of dress; consumer perception of apparel quality.
Tu Watchravesringkan, Ph.D., Associate Professor
Cross-cultural consumer and retail studies (inter-country and intra-country analysis); Internet retailing; marketing communications; service quality and customer satisfaction; adolescents; consumer complaint behavior; and measurement issues.
Jennifer Yurchisin, Ph.D., Assistant Professor
Consumer Behavior- consumer attitudes toward advertising portrayals, Korean consumer's response to brand extensions, impact of employee dress on consumer behavior in various retail contexts.