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Consumer, Apparel, and Retail Studies

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Graduate Faculty

Nancy J. Nelson Hodges, Ph.D., Associate Professor, Director of Graduate Studies
Issues of dress, gender identity, and consumer behavior; education and employment of women in the US and North Carolina apparel industry; epistemological and methodological components of apparel consumer research; qualitative and interpretative inquiry into dress, consumption, and human behavior.

Gwendolyn S. O'Neal, Ph.D., Professor and Department Chair
Meanings assigned to apparel products and their impact on preferences and behavior; clothing related violence; African American aesthetic of dress; consumer perception of apparel quality.

Melanie Carrico, Associate Professor
Design - wearable arts, textile and surface design, technical design, digital textile printing, computer aided design.

Byoungho Jin, Ph.D., Putman and Hayes Distinguished Professor
International apparel merchandising; Cross-cultural consumer and retail studies; Supply chain management issues in apparel industry; Competitiveness of the apparel industry in global markets

Tu Watchravesringkan, Ph.D., Assistant Professor
Cross-cultural consumer and retail studies (inter-country and intra-country analysis); Internet retailing; marketing communications; service quality and customer satisfaction; adolescents; consumer complaint behavior; and measurement issues.

Jennifer Yurchisin, Ph.D., Assistant Professor
Consumer Behavior- consumer attitudes toward advertising portrayals, Korean consumer's response to brand extensions, impact of employee dress on consumer behavior in various retail contexts.

 

 

Page updated: 07-Oct-2009

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Consumer, Apparel, and Retail Studies
The University of North Carolina at Greensboro
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Greensboro, NC 27402-6170
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